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Blue Bottle Coffee seeks a Manager of Social Media & Content to lead the digital strategy and execution for the brand in Seoul. This role drives the "concept to execution" of social media strategy across all major platforms (Instagram, Kakao, X, YouTube, TikTok), partnering closely with marketing, creative, and product teams to craft compelling brand narratives.
Key Responsibilities:
- Develop and execute a comprehensive, full-funnel social media strategy across all relevant platforms aligned with Blue Bottle's strategic brand vision and business goals
- Build and lead KOL (Key Opinion Leader), Content Creator, and Influencer programs, identifying partners, negotiating terms, and managing relationships to amplify brand reach authentically
- Own the end-to-end content production process, making strategic decisions on execution—whether utilizing agencies, directing freelancers, or creating content in-house
- Manage and collaborate with external digital agencies, freelance creators, and internal creative teams to build and execute a robust content publishing calendar
- Track, report on, and analyze social media performance and campaign metrics; conduct competitive analysis and social listening to keep platforms relevant
- Act as a cross-functional leader, partnering with product, retail, and e-commerce teams to support product launches with impactful social campaigns
- Serve as the primary voice of the brand online, orchestrating daily community engagement and high-impact influencer campaigns
You are a passionate brand ambassador with deep appreciation for coffee, design, and digital culture. You are an intuitive storyteller who translates complex brand nuances into engaging social content. You balance aesthetic quality with performance data, possess a growth mindset, and thrive in fast-paced environments. You are collaborative, proactive, and committed to continuous improvement (Kaizen).
Requirements:
- Degree in Business Administration, Marketing, or related field (preferred)
- 8+ years of experience in social media management, digital marketing, PR, or influencer marketing with proven track record of growing channels (Instagram, Kakao, X, YouTube, TikTok)
- Strong portfolio demonstrating experience producing, leading, and creating compelling content with deep understanding of content and creativity
- Ability to work independently and lead content production, deciding whether to leverage agencies, utilize freelancers, or produce content in-house
- Excellent communication skills in Korean and English
- Extensive experience briefing and managing external partners including creative agencies, digital agencies, and freelance content creators
- Excellent analytical skills to translate platform data and social listening metrics into actionable business recommendations
- Passion for coffee, people, culture, and sincere hospitality
Reports to the Brand Director, Korea.
