SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 80,000 - 80,000 / annual
Newsela is seeking a Manager of Sales Development to lead and grow the sales development function. You will coach and develop a team of Sales Development Representatives (SDRs) who initiate partnerships with K–12 schools and districts. Reporting to the Director of Strategic Sales, you will design and implement lead generation strategies that drive success in strategic conversations with District and School Administrators.
Key responsibilities include:
- Lead, coach, and develop a team of onshore SDRs, providing clear feedback, coaching, and performance management
- Own SDR team performance across meetings, qualified pipeline generation, conversion rates, and territory coverage
- Use data to identify opportunities to strengthen execution and business outcomes
- Develop and implement lead-generation strategies that resonate with district and school administrators
- Build scalable processes, outreach playbooks, cadences, and enablement that improve SDR productivity
- Recruit, onboard, and retain high-performing SDR talent
- Partner with sales leaders and Account Executives to align on account strategy, lead follow-up, and territory priorities
- Leverage Salesforce, Salesloft, Gong, and other sales tools to manage team performance and reporting
- Drive adoption of AI tools and best practices to improve SDR productivity and personalize outreach
- Collaborate with internal teams to improve cross-functional processes and execute on company goals
You will contribute to Newsela's mission of bringing meaningful classroom learning to every student and transforming teaching and learning in classrooms across the U.S.
Requirements:
- 2–3+ years of sales experience OR 1+ years of SDR management experience
- Proven track record of coaching others; prior people management experience highly desired
- Direct experience hitting goals and holding yourself and others accountable to success metrics
- Strong ability to develop and execute lead generation strategies
- Strong ability to identify and develop talent
- Proficiency in Salesforce and other sales tools; experience coaching using Gong, Salesloft, and Slack
- Excel at inter-departmental collaboration
- Passion for education and appreciation for Newsela's mission
- Experience experimenting with and leveraging AI to drive efficiency in lead generation
