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Salary: USD 100,000 - 160,000 / annual
Formlabs is seeking a Manager, Paid Media to drive global paid acquisition strategies and own the company's paid media presence in the Google ecosystem (Search, Shopping, YouTube, Display). This is a hands-on individual contributor role combining strategic thinking with operational execution, where data-driven decision-making is paramount.
You will run and optimize paid campaigns across Google platforms, managing channel budgets and forecasts to hit CAC, ROAS, and efficiency targets. You'll allocate spend strategically across markets, channels, and audiences to balance growth with efficiency. Working closely with the Analytics team, you'll develop measurement frameworks, understand attribution, and translate insights into actionable improvements. The role involves constant testing of new hypotheses, tactics, and partnerships to unlock scalable growth, with responsibility for explaining business impact to senior stakeholders.
Formlabs builds 3D printing technology that powers innovation at over 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. The company is reinventing how the world manufactures physical products, from cutting-edge consumer goods to life-saving medical devices.
Requirements:
- 3+ years in performance/growth marketing with a track record of measurable results managing large budgets
- Deep hands-on experience managing paid media budgets in Google Shopping Ads
- Strong analytical skills; ability to use data to drive decisions, measure results, and prioritize initiatives
- Comfort building forecasts, managing budgets, and communicating business impact to senior stakeholders
- Solid understanding of attribution, experimentation, and conversion optimization
- Ability to thrive in fast-moving, ambiguous environments with high ownership
- Fluent use of AI tools in daily work, held to the same quality bar as your own work
