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Salary: USD 100,000 - 160,000 / annual
Formlabs is seeking a Manager, Google Ads to own and optimize paid acquisition strategies across the Google ecosystem. This is a hands-on individual contributor role combining strategic planning with day-to-day campaign execution.
You will run and optimize paid campaigns across Google Search, Shopping, YouTube, and Display channels. You'll own channel budgets and forecasts, managing to customer acquisition cost (CAC), return on ad spend (ROAS), and efficiency targets. You'll allocate spend strategically across markets, channels, and audiences to balance growth with efficiency. Working closely with the Analytics team, you'll drive measurement, incrementality testing, and attribution analysis—then translate insights into actionable optimizations. You'll constantly test new hypotheses, tactics, and partnerships to unlock scalable growth.
Formlabs builds 3D printing technology used by over 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. The company is reinventing how the world manufactures physical products, from prototypes to life-saving medical devices.
Requirements:
- 3+ years in performance/growth marketing with a track record of measurable results managing large budgets
- Deep hands-on experience managing paid media budgets in Google Shopping Ads
- Strong analytical skills; you use data to decide, measure, and prioritize
- Ability to build forecasts, manage budgets, and explain business impact to senior stakeholders
- Solid grasp of attribution, experimentation, and conversion optimization
- Thrive in fast-moving, ambiguous environments with high ownership
- Fluent use of AI tools in daily work, held to the same quality bar as your own work
