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Salary: USD 80,000 - 90,000 / annual
Sol de Janeiro, a globally recognized beauty brand founded in 2015, is seeking a Manager of Consumer Engagement for the Americas region. The role is based in New York with a hybrid arrangement (3 days per week in office).
You will lead the execution of regional experiential marketing initiatives across consumer-facing events, influencer activations, and trade programs tied to key brand moments, product launches, and retailer initiatives. This is a highly cross-functional role that translates brand strategy and fragrance marketing priorities into high-impact physical experiences designed to create brand desire, cultural momentum, advocacy, content, and consumer demand.
Key responsibilities include:
- Develop and execute the Americas experiential marketing strategy, translating brand, campaign, and product launch priorities into distinctive consumer, influencer, and trade experiences
- Create breakthrough experiential concepts that bring the brand and products to life in memorable, differentiated ways while maintaining alignment with global directives
- Maintain a forward-looking Americas experiential calendar aligned with key launches, cultural moments, retailer priorities, and strategic brand-building opportunities
- Partner closely with Influencer, PR, Social, and Brand teams to develop high-impact creator experiences that drive authentic advocacy and generate culturally relevant social conversation
- Lead strategy and execution for priority trade and retailer experiences, including industry events, retailer conferences, sales meetings, and product immersions
- Manage experiential marketing budgets, timelines, and agency partners, ensuring programs are delivered efficiently, on budget, and consistent with brand standards
- Ensure experiential programs connect to the broader integrated marketing ecosystem (Social, Influencer, PR, Media, Retail, and Commerce strategies)
- Establish clear objectives and KPIs for experiential programs, measuring performance and reporting outcomes to regional and global stakeholders
- Build strong cross-functional relationships across Regional Brand Marketing, Retail Marketing, Sales, Global Marketing, and external agency partners
You will report to the Executive Director, Fragrance Marketing & Brand Strategy – Americas.
Requirements:
- 3–6 years of marketing experience, preferably within the beauty industry; category experience preferred
- Strong agency leadership experience, including developing strategic briefs and evaluating creative concepts
- Strong analytical orientation with experience establishing KPIs, evaluating experiential effectiveness, and translating performance and consumer insights into actionable recommendations
- Commercial mindset and understanding of how brand-building activity contributes to consumer recruitment, retail performance, and overall business growth
- Strong communication skills with a focus on building and fostering strong relationships with team and cross-functional team members
- Ability to manage details and projects while responding to changing priorities and feedback in a fast-paced environment
- Must be comfortable working in NYC HQ 3 days per week
