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Salary: USD 80,000 - 90,000 / annual
Sol de Janeiro, a globally recognized beauty brand founded in 2015, is seeking a Manager of Brand Marketing for Fragrance in the Americas region. Headquartered in New York with international teams in Paris, London, and Germany, the company has been recognized as one of TIME 100's Most Influential Companies (2024), Fast Company's World's Most Innovative Companies (2024), and WWD Beauty Inc's Power Brands of 2024.
In this role, you will serve as a key category marketing expert for the Americas Fragrance business, reporting to the Americas Executive Director of Brand Marketing, Fragrance. You will be responsible for shaping and executing regional strategies that build brand desirability, recruit consumers, and accelerate growth across the Americas.
Key responsibilities include:
• Serve as day-to-day lead for the Core Fragrance business, maintaining holistic understanding of brand, consumer, and commercial performance. Monitor launch performance and portfolio productivity, identifying opportunities to optimize existing franchises, accelerate high-potential innovations, and address performance gaps.
• Conduct in-depth market research to identify trends, consumer insights, and competitive intelligence, translating findings into actionable insights for brand propositions, messaging, and campaign toolkits. Leverage data sources including Circana and Nielsen NIQ.
• Lead regional promotions and pricing strategy; conduct price and product deep dives to inform recommendations. Coordinate with cross-functional teams on price increase execution and promotional calendaring, balancing promotional strategy with brand positioning and P&L targets.
• Champion the voice of the Americas consumer across regional and global teams, ensuring consumer insights inform product, communication, and activation decisions. Serve as key partner to Global Product Management and Global Creative Execution teams.
• Lead development of integrated Americas go-to-market strategy for fragrance launches and brand moments, translating global initiatives into locally relevant, consumer-centric plans. Develop clear campaign and launch plans that align media, social, influencer/PR, experiential, retail marketing, e-commerce, and other partners around business objectives.
• Drive excellence in execution, ensuring programs deliver against brand standards and strategic objectives while maintaining budget discipline.
Requirements:
• 5+ years of marketing experience, with beauty industry experience preferred
• Strong organizational and problem-solving skills
• Strong attention to detail, ability to prioritize and work effectively in fast-paced environment
• Excellent communication skills with ability to work effectively across departments and levels
