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airSlate is a global SaaS company providing no-code workflow automation, electronic signature, and document management solutions. The SignNow team (140+ people) is seeking a Senior Lifecycle Marketing Specialist to build and own a dedicated lifecycle and retention marketing function.
You will own the complete lifecycle marketing roadmap and campaign calendar, from strategy through execution, measurement, and iteration. Your responsibilities include:
• Owning the lifecycle roadmap and campaign calendar end-to-end across onboarding, activation, engagement, conversion, retention, expansion, and win-back stages
• Leading always-on and triggered campaigns across email, in-app messaging, and push/SMS channels
• Building deep understanding of customer segments based on usage patterns and behavior to personalize messaging, timing, and channel mix
• Translating product positioning and messaging into lifecycle campaigns tailored to each segment and journey stage
• Partnering cross-functionally with Marketing, Growth, Product, Data/Analytics, Support, and Customer Success teams
• Testing and optimizing campaigns continuously based on performance data
• Reporting on lifecycle program performance (activation, conversion, retention, churn, LTV) and translating results into prioritized roadmaps
• Using AI tools strategically for segment analysis, personalization, campaign variants, and journey mapping
You will work directly with the Principal Product Marketing Manager on positioning and product strategy, and ship campaigns yourself while proving their impact on retention and revenue.
REQUIREMENTS:
• Proven experience owning a lifecycle marketing roadmap and campaigns at a SaaS company
• Product marketing background with deep understanding of messaging, positioning, and personas
• Deep knowledge of customer segmentation and levers that drive activation, conversion, and retention at each stage
• Track record of lifecycle campaigns with measurable revenue impact
• Hands-on cross-channel execution experience across email, in-app messaging, and push/SMS
• Data-driven approach with fluency in analytics tools and dashboards
• Deep, structured use of AI for segmentation, personalization, and campaign development as part of everyday work
• Excellent written English; copy that stands on its own without copywriter rewrite
• Experience with self-serve or product-led SaaS motion (preferred)
airSlate offers flexible working across global hubs (US, Poland, Romania, Ukraine) or remote options, competitive compensation with stock options, professional development, comprehensive health and wellness benefits, family-friendly culture, and commitment to charitable initiatives.
