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Salary: USD 80,000 - 90,000 / annual
You will own lifecycle marketing end-to-end at Optery, managing the complete customer journey from onboarding through churn prevention and win-back. This is a senior individual contributor role with full strategic and execution ownership.
Key responsibilities include:
- Owning the lifecycle marketing roadmap and identifying high-impact opportunities across activation, conversion, retention, and expansion
- Building, launching, and iterating on automated campaigns and triggered flows in Customer.io (or equivalent platforms like Iterable, Braze, Klaviyo)
- Owning in-app messaging and transactional communications in partnership with product and engineering teams
- Building and optimizing mobile push notification strategy, including permission flows, triggered campaigns, frequency capping, and channel coordination
- Developing segmentation and personalization strategies using behavioral and account data with dynamic templating and conditional logic
- Running a disciplined experimentation program with A/B tests on sequences, subject lines, timing, and offers, including proper holdouts and measurement
- Managing email deliverability, list hygiene, and suppression strategy to protect sender reputation
- Partnering with analytics to instrument and measure lifecycle performance against revenue outcomes (using tools like Amplitude)
- Collaborating with paid acquisition, product, and support teams to ensure coordinated messaging across the customer experience
Optery is a fully remote global team. This position requires working regular U.S. business hours (Eastern, Central, Mountain, or Pacific time zones).
REQUIREMENTS:
- 5+ years of significant hands-on experience owning lifecycle, CRM, retention, or email marketing programs, ideally for subscription-based services
- Fluency in a modern marketing automation platform (Customer.io, Iterable, Braze, Klaviyo) including segmentation, triggered workflows, and templating languages like Liquid
- Strong copy instincts and ability to write clear, persuasive messaging
- Comfort with data: ability to define metrics, pull reports, and interpret results honestly (SQL and product analytics experience a plus)
- Understanding of email deliverability fundamentals and compliance (CAN-SPAM, GDPR/CCPA basics)
- Experience with AI and actively leveraging it in current workflows
- Builder's mindset with ownership orientation
- Bonus: experience in privacy, security, or consumer subscription products; experience with both B2C and B2B messaging
