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Salary: USD 120,000 - 150,000 / annual
Bobyard is a Series A AI-powered construction tech company backed by 8VC, Primary, and Pear. The construction industry is a $10 trillion market still dominated by manual processes. Bobyard automates takeoffs and estimates using AI, reducing takeoff time by 50–90% and enabling contractors to bid on more jobs. The company is experiencing rapid growth and seeking a Lifecycle Marketing Manager to own the customer journey from initial interest through long-term revenue expansion.
In this role, you will establish and execute end-to-end lifecycle marketing strategy and playbooks. You'll own lead conversion, user activation, retention, win-back campaigns, and account expansion initiatives. Your responsibilities include tracking funnel performance, running channel experiments, and translating data into optimization decisions that drive activation, adoption, and pipeline growth. You will design and deploy integrated campaigns across email, paid channels, content, events, and in-app touchpoints. A key focus is creating onboarding and lifecycle sequences that accelerate time-to-value and feature adoption.
You'll partner closely with GTM Engineering on lead routing, attribution accuracy, and marketing automation stack performance. You'll also maintain sender reputation, consent standards, and contact frequency capping in collaboration with operations and legal teams. This is a hands-on role requiring deep analytical instincts, cross-functional orchestration skills, and continuous performance tracking to meet conversion targets.
The marketing team at Bobyard already runs paid, content, social, and events channels with strong early traction. Your role is to unify these efforts into a cohesive lifecycle strategy and be the owner who makes them work together as a system.
REQUIREMENTS:
- 4+ years of experience managing outbound lifecycle marketing with personally owned revenue metrics you can discuss in detail
- Proven ability architecting and scaling lifecycle initiatives from strategy through rollout
- Hands-on fluency in marketing automation platforms (HubSpot) including nurture logic, QA, and dynamic content
- Data-driven mindset using cohort tracking, funnel diagnostics, and A/B testing to measure incremental revenue impact
- Demonstrated ability quarterbacking cross-functional efforts with Product, Engineering, Sales, and RevOps
NICE TO HAVE:
- B2B SaaS experience selling into non-technical or trades-adjacent buyers
- Experience at founder-led or early-stage companies where you built playbooks from scratch
