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Airwallex, a $11B fintech unicorn, is seeking a Leads Generation & Growth Operations specialist for its Shenzhen office. This role sits at the intersection of sales operations, marketing, and AI innovation, driving the lead generation engine for Airwallex's global B2B payments and financial platform.
You will own the full lead lifecycle: sourcing high-quality prospects across multiple channels (website registrations, events, forms, third-party platforms), structuring and categorizing them, and applying AI-driven scoring and segmentation to prioritize leads for the sales team. You'll work with internal and external AI tools—lead scoring models, intent recognition systems, automated tagging—continuously optimizing their performance through data analysis and cross-functional collaboration with data, product, and operations teams.
A key part of the role is leveraging AI-assisted writing tools to generate and personalize outreach at scale (email templates, messaging, talk tracks), designing automated nurture workflows for different intent levels, and running A/B tests to improve conversion. You'll also own the lead funnel analytics—tracking acquisition, reach, activation, and conversion—identifying bottlenecks and proposing improvements. You'll build and maintain SOPs and playbooks, train sales and marketing teams on AI tool usage and lead strategies, and stay current with industry best practices and emerging AI applications in go-to-market.
This is a high-impact role in a fast-growing fintech company with 2,300+ employees across 27 offices. You'll work cross-functionally with sales, marketing, product, and data teams, directly influencing growth metrics and building expertise in AI-driven business operations.
