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Salary: USD 173,613 - 215,000 / annual
Carta is a connected platform and AI-native ecosystem for private capital, serving 55,000 companies and 1.8M+ equity holders globally. The company is seeking a Lead Product Marketing Manager to own audience intelligence, messaging strategy, and content development for Carta's PE and VC buyer segments.
Key responsibilities include:
• Build and maintain data-driven buyer personas grounded in prospect conversations, call data, win/loss analysis, and market research. Serve as the team's authority on what each persona cares about, how they buy, and where they encounter friction.
• Lead full-funnel messaging across PE and VC segments, translating persona intelligence into segment-specific messaging from awareness through consideration. Own the messaging framework including value propositions, proof points, and objection handlers, ensuring consistency across all channels and assets.
• Develop and systematize enterprise-grade collateral and content that powers integrated marketing campaigns. Own templates, tooling, and production standards that raise quality and enable scalability.
• Build and deploy AI-powered PMM infrastructure using Claude to scale persona intelligence, messaging frameworks, and competitive positioning. Go beyond basic AI tool usage to build PMM skills and automations that deliver insights to sales and marketing teams.
• Partner with Demand Generation and Integrated Marketing to develop and execute full-funnel campaigns targeting PE and VC buying committees, ensuring ABM programs and demand gen campaigns are fueled by real persona intelligence.
• Measure content and campaign impact by tracking which assets drive engagement, which messages resonate, and which content influences pipeline. Build reporting that connects content activity to business outcomes.
You'll work closely with Sales Enablement, Inbound PMMs, Demand Generation, Integrated Marketing, and Creative teams in a fast-paced environment.
Requirements:
• 8+ years of hands-on product marketing and GTM experience, with focus on enterprise SaaS
• Deep expertise building and maintaining buyer personas from primary and secondary research, including call data, customer interviews, win/loss analysis, and market research
• Strong full-funnel messaging experience: ability to develop value propositions and execute them through campaign briefs, email subject lines, and event talking points
• Proven track record executing integrated outbound campaigns (ABM, demand gen, email programs, events) for enterprise buying committees
• Content systems mindset: ability to build governance, templates, and tooling standards that make high-quality output repeatable and scalable
• Analytics orientation with ability to track performance, build reporting, and make data-driven investment decisions
• Strong copywriting instincts and ability to differentiate from generic B2B messaging
• Collaborative mindset across product, marketing, sales, and creative in fast-paced environments
