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Smartly.io is seeking a Lead Product Designer to shape the future of its AI-powered advertising technology platform. In this role, you will deeply understand customer needs, identify high-impact opportunities, and define product experiences that drive meaningful impact for brands and advertisers.
You will lead the complete design process from discovery through delivery, working alongside Product Managers, Engineers, Researchers, and other Designers. Your responsibilities include conducting customer research and interviews to validate problems and concepts, translating complex customer workflows and ambiguous business problems into clear, intuitive product experiences, and collaborating closely with cross-functional teams to align around customer needs and shared outcomes.
Key responsibilities:
- Shape product direction by identifying opportunities, clarifying complex problem spaces, and translating ambiguity into actionable design direction
- Lead design work from discovery through delivery, including research, ideation, prototyping, high-fidelity design, validation, and collaboration with engineering during implementation
- Work directly with customers to understand workflows, validate problems, and test product experiences
- Design intuitive products and features that help customers discover value quickly and accomplish complex advertising workflows
- Contribute to cohesive end-to-end experiences across the Smartly platform, including AI-native product experiences and the design system
- Mentor and coach other designers, sharing expertise and strengthening design practices across the team
Smartly is a global advertising technology company with 750+ employees across 24 locations in 13 countries. The platform powers over 800 billion impressions and generates over 300 billion creatives annually, managing creative and media for 700+ brands worldwide and $6B in ad spend across Facebook, Google, Instagram, Pinterest, Snap, and TikTok.
The role is based in the Polanco office in Mexico City with a hybrid work model requiring at least three days per week in office.
Requirements:
- Strong experience designing complex digital products, with the ability to lead the design process from identifying opportunities through implementation
- Experience turning ambiguous customer and business problems into clear product experiences and actionable design direction
- Strong product discovery skills, including customer interviews, UX research, prototyping, validation, and close collaboration with Product Management
- Ability to communicate design rationale clearly and build alignment across Product, Engineering, Design, Research, and leadership
- Experience designing sophisticated workflows while making products intuitive to discover and learn
- Ability and willingness to work from the Polanco, Mexico City office at least three days per week
- Beneficial: experience in marketing technology or advertising technology
- Beneficial: experience with front-end development, AI-assisted development tools, or prototyping through code
