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LATAM Marketing Coordinator

KAYAK - Coral Gables, FL, United States - Hybrid - posted 2026-10-06

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KAYAK, part of Booking Holdings, is seeking a strategic and execution-focused Marketing Coordinator to support brand marketing for KAYAK across the LATAM region. This role is based in the Miami, FL office with a hybrid arrangement requiring 3 days per week on-site. You will drive brand awareness, relevance, and preference through localized marketing strategies, integrated campaign execution, and strategic brand partnerships across LATAM markets, primarily Brazil, Mexico, and Colombia. Key responsibilities include: - Planning, executing, and tracking marketing campaigns across LATAM markets, ensuring on-time delivery and capturing insights - Managing the monthly organic social media content calendar, incorporating regional events, cultural moments, and promotions - Monitoring social media trends, current events, and conversations to identify authentic engagement opportunities - Contributing ideas for social media campaigns and content that resonate with local audiences - Collaborating with internal teams (PR/Communications, Performance Marketing, Analytics, Creative, Media) and external agencies and freelancers on multi-channel marketing programs - Supporting media planning and buying activities, including negotiations, creative feedback, campaign trafficking, and post-campaign analysis - Preparing data-informed reports on campaign performance with findings and recommendations - Coordinating creative team briefing processes to ensure clarity and timeliness - Supporting budget tracking and administrative tasks for marketing activations, including vendor coordination Requirements: - 2–4 years of experience in marketing, social media, advertising, or content (agency, consumer brand, or combination); equivalent experience, training, or transferable skills considered - Familiarity with social media management tools (Meltwater, Hootsuite, Sprinklr) and creative tools (Photoshop, stock image platforms) - Strong written and verbal communication skills with ability to present ideas clearly and confidently - Analytical mindset; comfortable working with data to identify opportunities and flag risks - Strong organizational skills and ability to manage multiple projects and deadlines - Cultural curiosity and awareness, particularly of Latin American markets, travel behavior, and consumer trends - Genuine interest in travel and technology - Fluency in English and Spanish (required); Portuguese is a plus - Community management or digital engagement experience is a plus

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