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KAYAK, part of Booking Holdings, is seeking a strategic and execution-focused Marketing Coordinator to support brand marketing for KAYAK across the LATAM region. This role is based in the Miami, FL office with a hybrid arrangement requiring 3 days per week on-site.
You will drive brand awareness, relevance, and preference through localized marketing strategies, integrated campaign execution, and strategic brand partnerships across LATAM markets, primarily Brazil, Mexico, and Colombia.
Key responsibilities include:
- Planning, executing, and tracking marketing campaigns across LATAM markets, ensuring on-time delivery and capturing insights
- Managing the monthly organic social media content calendar, incorporating regional events, cultural moments, and promotions
- Monitoring social media trends, current events, and conversations to identify authentic engagement opportunities
- Contributing ideas for social media campaigns and content that resonate with local audiences
- Collaborating with internal teams (PR/Communications, Performance Marketing, Analytics, Creative, Media) and external agencies and freelancers on multi-channel marketing programs
- Supporting media planning and buying activities, including negotiations, creative feedback, campaign trafficking, and post-campaign analysis
- Preparing data-informed reports on campaign performance with findings and recommendations
- Coordinating creative team briefing processes to ensure clarity and timeliness
- Supporting budget tracking and administrative tasks for marketing activations, including vendor coordination
Requirements:
- 2–4 years of experience in marketing, social media, advertising, or content (agency, consumer brand, or combination); equivalent experience, training, or transferable skills considered
- Familiarity with social media management tools (Meltwater, Hootsuite, Sprinklr) and creative tools (Photoshop, stock image platforms)
- Strong written and verbal communication skills with ability to present ideas clearly and confidently
- Analytical mindset; comfortable working with data to identify opportunities and flag risks
- Strong organizational skills and ability to manage multiple projects and deadlines
- Cultural curiosity and awareness, particularly of Latin American markets, travel behavior, and consumer trends
- Genuine interest in travel and technology
- Fluency in English and Spanish (required); Portuguese is a plus
- Community management or digital engagement experience is a plus