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Salary: USD 105,000 - 131,000 / annual
Addepar is a global data and AI platform that empowers investment professionals to turn complex financial information into actionable intelligence. The company unifies portfolio, market, and client data to deliver AI-powered insights within investment and client workflows. More than 1,400 firms in nearly 60 countries use Addepar to manage and advise on nearly $9 trillion in assets.
You will join the Field Marketing & Advocacy team as the Internal Events Marketing Manager, reporting to the Manager of Field Marketing. This role owns Addepar's internal event programming end-to-end, including the Sales Kickoff (SKO), Accelerate conference, President's Club, and other company and sales-facing programs designed to bring teams together, reinforce culture, and drive performance. You will also lead Addepar's webinar program from platform strategy and execution through performance reporting.
Key responsibilities include:
**Internal Events Management:** Own end-to-end planning and execution of internal events from concept and budget through logistics, content coordination, and post-event follow-up. Partner with Sales Leadership and Enablement teams to align each program's agenda, format, and structure with company priorities. Manage vendors, venues, travel logistics, and on-site execution to ensure seamless experiences. Build and manage budgets for internal event programs, tracking spend and reporting on ROI and attendee satisfaction. Continuously evolve programming based on feedback and performance data.
**Webinar Program Management:** Support Addepar's webinar program, managing the end-to-end logistical process from scheduling through platform execution, promotion, and post-webinar reporting. Partner with Product Marketing, Demand Generation, and Sales to build a webinar calendar that supports pipeline generation, product launches, and customer engagement. Manage the On24 platform, including registration pages, event setup, integrations, and troubleshooting. Track and report on webinar performance metrics (registrations, attendance, engagement, pipeline influence) and share insights with stakeholders.
**Cross-functional Partnership:** Serve as a trusted point of contact for Sales and internal stakeholders on internal events and webinars. Partner with the broader Field Marketing & Advocacy team to ensure alignment with the overall events calendar and marketing strategy. Maintain accurate records of leads, registrants, and event data within Salesforce, ensuring clean handoffs to Sales and accurate pipeline attribution.
You will work closely with Sales, Account Management, Enablement, and Marketing to design programs that motivate go-to-market teams, celebrate top performers, and keep the internal community informed and engaged.
**Requirements:**
- 3-5 years of experience in event marketing, internal communications/events, or webinar program management, ideally within a B2B or SaaS environment
- Hands-on experience managing a webinar platform is required; proficiency with On24 specifically is strongly preferred
- Experience planning and executing large-scale internal programs (kickoffs, incentive trips, recognition events, or similar)
- Familiarity with Salesforce and experience partnering closely with Sales teams
- Strong project management skills with the ability to manage multiple programs and stakeholders simultaneously, on time and on budget
- Excellent written and verbal communication skills, with the ability to build trust and alignment across Sales, Marketing, and executive stakeholders
- A collaborative, detail-oriented, and adaptable approach, with comfort operating in a fast-paced, evolving environment
- Willingness to travel domestically (and occasionally internationally) to support flagship internal events
- Must be legally authorized to work in the United States without requiring current or future visa sponsorship
