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OpenAI is seeking an experienced Integrated Marketing Manager to lead consumer marketing programs across LATAM, with immediate focus on Brazil and collaboration across Spanish-speaking markets. Based in São Paulo on a hybrid model, you will develop and execute integrated B2C marketing campaigns that help people understand and adopt AI products, particularly ChatGPT.
You will own the full marketing lifecycle: translating product capabilities into compelling consumer use cases and messaging, building integrated campaigns across paid, owned, earned, social, creator partnerships and experiences, and measuring impact through brand and behavioral metrics. You'll balance global brand strategy with locally-relevant ideas, adapting launches to regional needs while maintaining core positioning. You'll partner cross-functionally with Product, Product Marketing, Growth, Brand, Creative, Production, Communications, Data and Regional teams to align priorities and drive execution, often with changing timelines.
Key responsibilities include:
- Developing consumer strategies grounded in research, market signals and local cultural insight
- Translating AI product features into clear, credible consumer stories with accurate capability expectations
- Leading integrated campaigns from brief through launch and learning
- Adapting global campaigns locally while protecting brand strategy
- Partnering with creators, social and partnership teams to sustain product education
- Defining success metrics and learning plans before launch, using experimentation where feasible
- Managing campaign budgets, agencies, resources and production dependencies
- Influencing cross-functional and global teams without formal authority
Requirements:
- 12+ years of technology marketing experience across Brazil and Spanish-speaking LATAM
- Proven track record leading integrated B2C programs with hands-on AI product marketing experience
- Deep local market knowledge and insight-first approach
- Strong product marketing expertise and genuine product curiosity
- Strategic and creative judgment connecting brand positioning, product value and distribution
- Understanding of full consumer journey and marketing's role in awareness, acquisition, activation, adoption, engagement, retention and monetization
- Strong measurement and experimentation discipline with ability to distinguish platform metrics from business impact
- Experience balancing regional consistency with local nuance, influencing without formal authority
- Demonstrated personal ownership: setting direction, producing high-quality work directly, managing agencies and delivery
- Fluency in Portuguese, English and Spanish with ability to communicate across local, regional and global teams
Nice to have:
- Established network of local creative, media, creator or cultural partners
- Experience reaching audiences beyond largest urban centers
- Experience connecting consumer product adoption with professional use cases
- Track record building reusable launch and campaign practices across markets
