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The Solana Foundation, a non-profit based in Zug, Switzerland, is seeking an Institutional Growth Marketing Lead to own end-to-end marketing for institutional and capital-markets audiences. You will be based in New York, close to the institutions the organization serves.
The role focuses on a critical gap: while banks, asset managers, and financial infrastructure providers are building on Solana—with tokenized assets, stablecoin rails, and always-on markets moving from thesis to pipeline—there is no dedicated marketing capability speaking to these buyers in their language, at their pace, with the evidence they need. Your work will only succeed if allocators and heads of digital assets at major banks find it genuinely useful.
Key responsibilities:
- Segment institutional and capital-markets audiences down to named accounts and specific personas
- Develop and execute integrated campaigns around tokenization and internet capital markets across owned, earned, and partner channels
- Build sales enablement materials for the Institutional BD team, including narratives, decks, one-pagers, objection handling, and a maintained content library
- Produce flagship research and reports in partnership with the Data team, creating work that gets cited rather than skimmed
- Drive event and partnership activation alongside the Events team, with Breakpoint serving as the anchor moment
- Measure institutional engagement and pipeline influence in partnership with BD, establishing clear success metrics and reporting results honestly
You will work alongside BD, data, events, and communications teams within a deliberately lean, fast organization focused on telling the story of what is being built on Solana.
REQUIREMENTS:
- Substantial experience marketing to institutional financial audiences (asset managers, banks, allocators, market infrastructure, or fintech serving those buyers)
- Demonstrated ownership of a full-funnel program, not just campaign execution: you have defined the audience, built the plan, and been accountable for what it produced
- Ability to write with authority for a sophisticated financial reader, with judgment to know when a claim needs a source
- Experience building sales enablement that a commercial team actually uses
- Comfort with research and data: you can brief an analysis, interrogate the output, and turn it into a narrative that holds
- Working understanding of digital assets and where tokenization, stablecoins, and market structure are genuinely heading
- Fluency with AI tooling for research, segmentation, drafting, and campaign analysis
BONUS:
- Experience on the institutional side at a bank, fund, or market infrastructure provider
- Experience in fintech or blockchain industry
- Experience launching a research franchise or flagship industry report
- Existing network among institutional digital-asset teams
- Ability to hold your own in a room with both a crypto-native founder and a chief investment officer
