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Overwolf is seeking an Insights & Measurement Lead to own the Brand Partnerships insights strategy and drive audience intelligence, measurement, and storytelling for gaming advertising. In this senior role, you will lead and grow the Insights team, translating complex data into compelling narratives that connect gaming audiences with premium brands while demonstrating the commercial value of gaming advertising.
Key responsibilities include:
- Defining and executing the audience intelligence and measurement strategy for Brand Partnerships
- Leading the Insights team and building scalable measurement capabilities
- Developing strategic storytelling frameworks that translate data insights into business impact
- Establishing measurement partnerships and insights-driven commercial enablement across the team
- Proving ROI and commercial value of gaming advertising through data-driven insights
- Shaping how Overwolf communicates its value proposition to brands
- Driving commercial growth through insights-led strategy
You will operate at the intersection of data, strategy, and commercial growth, with direct impact on how the organization tells its story to enterprise clients and scales its measurement infrastructure. This is a high-visibility role with significant influence over brand partnership strategy and revenue enablement.
