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Apera AI is a Vancouver-based robotics and AI company recognized with the 2025 Frost & Sullivan Technology Innovation Leadership Award and 2024 BC Tech "Company of the Year, Growth" award. The company develops AI-driven robotic vision solutions that enable manufacturers to automate challenging applications like bin picking, sorting, packaging, and assembly. Apera's product portfolio includes Vue (4D Vision software), Forge (no-code simulation and AI training studio), and VuePod (turnkey bin-picking cell).
You will serve as an Inside Sales Representative responsible for building, managing, and growing the Value Account segment. This is a full-cycle sales role where you own the entire journey from proactive prospecting through closing, primarily through virtual sales engagement.
Key responsibilities include: proactively identifying and engaging new prospects across the Value Account segment via outbound calls, email, LinkedIn, and targeted campaigns; consistently generating new pipeline and meeting weekly targets for conversations, qualified opportunities, and virtual demonstrations; managing a book of mid-sized customers across North America and identifying expansion opportunities within existing accounts; developing deep working knowledge of Apera's AI vision products and robotic applications; leading technical discovery conversations to understand customer applications, cycle-time targets, cell layouts, and integration constraints; delivering confident virtual product demonstrations and answering first-line technical questions; assessing application fit and engaging applications engineering for complex requirements; preparing and managing quotes and proposals; delivering compelling presentations tailored to engineering, operations, and executive audiences; handling objections and negotiating effectively with multiple stakeholders; maintaining strong pipeline forecasting in CRM systems; partnering closely with Marketing on target segments, campaigns, webinars, and events; sharing customer insights and competitive intelligence to refine messaging and sales content; and coordinating with engineering and applications teams on complex technical evaluations.
The ideal candidate combines genuine technical aptitude with compelling communication skills, is comfortable engaging engineers on application details, and can translate complex robotics and AI vision concepts into clear business value. This role offers a clear path for growth in the robotics and advanced automation sector.
REQUIREMENTS:
- 3+ years of experience in technical inside sales or full-cycle B2B sales, ideally in robotics, industrial automation, machine vision, or advanced manufacturing
- Strong technical aptitude with proven ability to quickly learn complex technical products and discuss them credibly with engineers and integrators
- Exceptional verbal, written, and presentation skills; ability to communicate in a compelling, persuasive way and influence stakeholders at every level
- Ability to simplify complex technical concepts into clear customer value and compelling business case
- Demonstrated success in proactive outbound prospecting and self-generated pipeline
- Proven track record of meeting or exceeding sales targets
- Experience working closely with Marketing, including lead follow-up and campaign-driven selling
- Strong virtual selling skills, including conducting live product demos and solution-based consultative selling
- Experience with quoting tools and CRM platforms (HubSpot, Salesforce, etc.)
- Degree or diploma in Engineering, Mechatronics, or related technical field strongly preferred; Business degree with demonstrated technical sales experience also considered
NICE TO HAVE:
- Hands-on familiarity with robotic systems, industrial automation, PLCs, or AI-based machine vision
- Prior experience in applications engineering, field service, or technical support role before moving into sales
- Experience selling to Tier 1 or Tier 2 manufacturers in automotive, packaging, or logistics
- Experience with marketing automation, sales engagement, or account-based marketing tools
