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Canva is seeking a Head of Social for North America to own the company's social media strategy and lead the growth of its social function in the region. This is a founding leadership role as Canva scales its North America marketing operations from its San Francisco hub.
In this role, you will:
- Own the complete North America social strategy and serve as one of the founding leaders of Canva's growing North America marketing function
- Build, lead, and grow a team of social experts and creators, setting high standards for work quality and coaching team members to do their best
- Expand Canva's social presence beyond current platforms (Facebook, Instagram, Pinterest, YouTube, X, LinkedIn) into emerging platforms and formats that drive cultural relevance
- Transform social from an output channel into a source of strategic ideas by feeding insights from trends, culture, and audience reaction back into broader creative and marketing strategy
- Stay ahead of cultural and platform shifts, identifying which moments warrant investment and which don't
- Partner with Partnerships and Communications teams to ensure brand moments, talent relationships, and cultural initiatives appear seamlessly across earned, owned, and social channels
- Represent social in cross-functional discussions with marketing, product, and creative leadership, advocating for social's strategic importance and resource allocation
- Own the North America social roadmap, budget, and performance reporting; use data to identify what to scale
- Localize and adapt global campaigns for authentic resonance with North American audiences
- Serve as the brand guardian on social, maintaining Canva's tone, values, and creative quality as the team moves fast and takes risks
Canva is building out its North America marketing function from the ground up and views social as one of the biggest levers for growth. This is not a maintenance role managing existing channels, but rather a mandate to expand how and where Canva shows up culturally. The goal is to weave Canva into American culture at scale, moving at the speed of culture and earning attention that demonstrates the brand understands its audience.
Canva offers flexible work arrangements, with a flagship office in Sydney and a growing hub in San Francisco. The company provides equity packages, inclusive parental leave, annual wellness allowances, and flexible leave options.
REQUIREMENTS:
- 8+ years in social media or brand marketing with demonstrated experience leading and growing a team (not solo channel management)
- Track record of building social programs at recognizable brands, with evidence of results (follower growth, engagement, cultural reach)
- Genuine cultural fluency and sharp instincts for what resonates with American audiences, both online and offline
- Experience partnering with Communications, PR, or Brand Partnerships teams to align social with broader brand and comms strategy
- Leadership style that empowers people through strong hiring, coaching, and delegation
- Strong executive presence to pitch bold, unproven ideas to leadership and engage authentically in community conversations
- Data fluency to interpret performance metrics, extract insights, and sharpen strategy
