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Tide is a fintech platform serving over 2 million SMEs globally across the UK, India, Germany, and France, offering business banking, invoicing, and accounting solutions. The company has raised over $300 million and operates technology centers across multiple countries including Serbia, Romania, Lithuania, and Bulgaria.
As Head of Product Analytics, you will lead the product analytics function to drive data-informed product strategy and adoption across Tide's product suite. Reporting functionally to the Head of Product, you'll operate with high independence while collaborating closely with product teams, data engineers, and data scientists.
Key responsibilities include:
- Conducting hypothesis-driven product discovery using existing usage data to identify user problems and quantify their impact
- Designing and analyzing product experiments to build confidence in planned product investments
- Defining measurable KPIs and analyzing impact of new features and products on user adoption
- Performing exploratory and hypothesis-driven data deep dives to understand user problems and inform prioritization
- Translating business revenue goals into actionable product KPIs and dashboards
- Using statistical methods to establish correlations between engagement metrics and lifetime value (LTV)
- Designing experiments to drive product adoption and growth
- Partnering with data, engineering, and data science teams to build a self-serve event analytics platform using tools like LaunchDarkly, Segment, and Heap
You should have 10+ years of product analytics experience with digital products, strong expertise in product strategy, experimentation, and roadmapping. Consumer tech and fintech background preferred. Exceptional storytelling, presentation, and people skills are essential.
