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Neighbor is building the largest hyperlocal storage and parking marketplace in the US, operating in all 50 states with $75M+ in funding from top-tier investors including Andreessen Horowitz and CEOs of DoorDash, StockX, and Uber.
You will own paid acquisition across the two-sided marketplace and lead a team of three paid performance leads (one each for item storage, vehicle, and supply). This is a hands-on, player-coach role reporting to the VP of Marketing. You'll set channel strategy, manage the paid P&L, and scale revenue at efficient returns.
Key responsibilities include:
**Performance Marketing & Media Buying**: Own paid acquisition end-to-end across renter and host demand with direct accountability for ROAS and revenue growth. Stay hands-on with account architecture, audiences, bidding, budget pacing, and optimizations. Set channel strategy across Meta, Google, and emerging platforms, scaling winners and cutting underperformers quickly.
**Creative Strategy & Funnel Optimization**: Partner with the Creative team on high-velocity testing pipelines, using performance data to define direct-response briefs and new personas/themes. Work with product managers on landing page and conversion testing. Identify ad fatigue early and maintain a steady flow of fresh bets in market.
**Offline & Upper-Funnel Expansion**: Launch and scale CTV, remnant TV, direct mail, and other offline channels. Build testing roadmaps for new channels and prove impact through geo holdouts, on/off tests, and incrementality reads. Partner with the Data team on media mix modeling and multi-touch attribution.
**Budgeting & Forecasting**: Own the paid P&L by setting and managing budgets by channel and vertical. Build performance forecasts, goals, and OKRs. Lead quarterly planning around seasonality. Deliver clear performance reporting to leadership.
**Team & Cross-Functional Leadership**: Lead and coach three paid performance leads, raising the bar on speed, rigor, and results. Partner with Data on conversion tracking and dashboards. Work with Lifecycle and Sales to convert host leads into closed supply.
The role involves constant testing across dozens of use cases—on any given week, you might test classic car storage creative on Meta, capture high-intent parking searches in NYC on Google, and run home-organizer creator ads for self storage, all while preparing for seasonal peaks like RV and trailer storage.
**Requirements:**
- 5+ years of hands-on performance marketing experience at a high-growth direct-to-consumer brand or performance marketing agency
- Proven P&L impact: track record of managing and scaling $5M+ annual paid media budgets with direct accountability for ROAS, CAC, and revenue targets
- Meta mastery: deep, hands-on Meta Ads expertise built through high-volume creative testing, plus strong Google Ads experience
- Analytical rigor: advanced proficiency in performance analysis, forecasting, attribution modeling, and testing
- Technical depth: experience with conversion tracking (pixel and Conversions API), CDP or CRM integrations, and landing page A/B testing
- Experience leading or mentoring paid media buyers
- Builder's bias: prefer to run tests quickly and get real feedback rather than write decks; move fast even with ambiguity
**Nice to Haves:**
- Experience launching and measuring CTV, remnant or linear TV, audio, or other offline channels
- Hands-on experience with media mix modeling, geo-holdout, or matched-market tests
- Background in finance, economics, engineering, or another quantitative field
- Marketplace, two-sided, or local-services experience
- Startup experience
