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ICEYE is the world leader in sovereign intelligence from space, operating the world's largest and most advanced SAR (synthetic aperture radar) satellite constellation. The company serves defense, intelligence, environmental monitoring, insurance, and emergency management sectors globally, with over 1,000 employees across Europe, North America, the Middle East, and Asia-Pacific.
You will build and lead ICEYE's marketing and communications function in India, establishing the sovereign ISR brand and go-to-market presence with defense, government, and strategic partners. This is a senior, hands-on role where you will set local strategy, execute work directly, and progressively build the team and agency network. You will serve as the primary marketing and communications voice for ICEYE's India business, working closely with the India team, global CMO, and wider Marketing & Communications organization.
Key responsibilities include:
- Own marketing and communications strategy, execution, and implementation for ICEYE India, including campaigns, brand positioning, and stakeholder engagement with national defense, security, and government priorities
- Build and lead the local marketing and communications function, starting as an individual contributor and expanding to manage agencies, freelancers, and team members as the function grows
- Design and execute high-impact campaigns across PR, events, digital, social media, and thought leadership content positioning ICEYE as the sovereign ISR partner of choice for India defense and government decision-makers
- Localize global messaging for the India market, overseeing media relations, press office operations, executive communications, and local social media presence
- Lead planning and execution of strategic events, trade shows, customer workshops, and high-level engagement visits
- Develop comprehensive communications strategy and thought leadership positioning for ICEYE and its executives in India
- Create localized sales enablement materials, collateral, briefings, and tools tailored to India defense, government, and intelligence audiences
- Build and execute trade and channel co-marketing initiatives with local partners, integrators, and industry associations
- Own regional marketing budget, KPI reporting, and CRM/dashboard discipline, reporting to local team and global CMO
- Coordinate cross-functionally with global marketing, regional sales, and external Public Affairs/Government Relations agencies
- Act as trusted advisor to India team on brand, reputation, and stakeholder communications, and to global CMO on regional market intelligence
REQUIREMENTS:
Must have:
- 10+ years of marketing and/or communications experience, including senior or leadership experience
- Ideally, experience in B2G environment with campaigns in defense, aerospace, government, or public sector in India
- Strong written and verbal communication skills with fluency in business English
- Demonstrated experience building and leading a marketing/communications function, including managing budgets, agencies, and direct reports
- Track record of proactive, self-driven execution with measurable impact, strong conceptual skills, and comfort operating at both strategic and hands-on levels (design, copy, project management)
- Experience in trade and channel co-marketing with ability to build credibility with senior defense, government, and policy audiences
- Proven ability to collaborate and influence across diverse stakeholders including global marketing, regional sales, executive leadership, and external agency partners
- Flexible, positive attitude with entrepreneurial, hands-on drive, thriving in fast-paced, agile growth environment
Nice to have:
- Experience in marketing or PR engagement with India defense entities
- Existing network among India defense, aerospace, and policy media
- Experience working alongside Public Affairs or Government Relations agencies in India
- Knowledge of New Space, Earth observation, or synthetic aperture radar (SAR)
- Familiarity with India space-sector institutions
