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Parabola is a workflow automation platform that helps teams organize, transform, and automate data processing from multiple sources (PDFs, emails, spreadsheets, etc.) without requiring engineering support. Used by companies like Brooklinen, On Running, and Flexport, Parabola recently launched Prowork, a flagship product that is gaining significant traction.
You will serve as Head of Marketing, reporting directly to the CEO, and own the complete marketing function for the company. This is a strategic leadership role that requires both big-picture thinking and hands-on execution in a fast-moving, lean organization.
Key responsibilities include:
- Partner with leadership to set long-term marketing strategy while identifying both strategic initiatives and quick wins
- Own and manage the marketing budget, making disciplined tradeoffs across channels and vendors; report ROI in executive-friendly terms that withstand board scrutiny
- Build and lead a small, high-performing core marketing team; identify where contractors and vendors can extend capacity and manage those relationships for quality and output
- Own messaging, positioning, and go-to-market strategy for Prowork, ensuring clear value articulation as the product evolves with AI capabilities
- Drive brand awareness and generate high-quality pipeline in close partnership with sales and business development
- Operate confidently within the marketing tech stack (HubSpot, Salesforce, AI-powered GTM tools); ensure marketing data, attribution, and workflows support both platforms without a dedicated ops hire
- Elevate Parabola's brand identity through cohesive storytelling and consistent cross-channel presence
- Translate marketing execution and performance into clear narratives for executives and board members
The role requires someone who is equally comfortable writing campaign briefs and presenting quarterly results to leadership, with impeccable taste and the ability to move at the speed of product innovation.
REQUIREMENTS:
- 12+ years of B2B SaaS marketing experience, including leadership roles in high-growth companies with a track record of driving measurable business outcomes
- Proven success balancing strategic thinking with hands-on execution in lean, fast-moving organizations
- Strong point of view across product marketing, demand generation, brand, and pipeline development
- Hands-on proficiency with HubSpot and Salesforce; demonstrated curiosity for AI-powered GTM technologies
- Strong understanding of marketing measurement, attribution, forecasting, budgeting, and ROI analysis
- Experience building high-performing teams and effectively leveraging agencies and contractors to extend capacity
- Proven ability to partner closely with Sales, Product, and Executive Leadership to drive company growth
