SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Okta is seeking a Head of Marketing for the Asia-Pacific and Japan (APJ) region, based in Singapore. This is a strategic leadership role responsible for driving marketing strategy, pipeline generation, and customer growth across the APJ region.
You will lead a team of 10+ marketing professionals spanning regional marketing, partner marketing, and customer growth functions. Key responsibilities include:
• Define and own the comprehensive APJ demand marketing strategy covering all customer segments from SMB to enterprise, maximizing pipeline generation through integrated business and sales development knowledge.
• Execute post-sales marketing strategy focused on customer retention, adoption, and expansion through targeted upsell, cross-sell, advocacy, and loyalty programs including user group initiatives.
• Own and execute regional event strategy including third-party events, hosted roadshows, and community building initiatives across APJ.
• Lead cross-functional collaboration between APJ marketing, regional managers, field sales, Global Demand Center, Product Marketing, and partner teams (CSPs, SIs, Resellers) to ensure programs reflect local market requirements.
• Partner with sales and product marketing to develop strategic messaging and campaign assets tailored to APJ audiences, managing target account marketing (ABM) approaches with analytics-driven optimization.
• Analyze campaign results, optimize programs for lead quality and marketing spend effectiveness, and report market insights to leadership.
• Build, mentor, and scale a high-performing regional marketing team while managing budget allocation across sub-regions and channels.
• Champion AI transformation by operationalizing "Human + AI" mindset through system-level process design and workflow automation to drive team efficiency.
Okta will provide visa sponsorship and a relocation package for the successful candidate.
QUALIFICATIONS:
• Demonstrated experience and success in B2B APJ marketing with knowledge of broader GTM team dynamics
• Strong leadership qualities with proven track record leading high-performing teams
• Deep understanding of demand generation, inbound marketing, and account-based/target account marketing (ABM) strategies
• Track record of campaign ownership with consistent ROI success
• Experience leveraging generative AI tools for marketing orchestration, workflow automation, and content velocity
• Identity/cybersecurity experience a plus
• Ability to collaborate effectively with sales, product marketing, and cross-functional teams
• Highly self-motivated and organized with excellent writing and presentation skills
• Quantitative skills for data-driven decision-making and reporting
• Degree-qualified or equivalent experience
