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Okta is seeking a strategic Head of Marketing to lead the Asia-Pacific and Japan (APJ) region's marketing function. This is a people-management role overseeing a team of 10+ spanning regional marketing, partner marketing, and customer growth initiatives.
You will own the comprehensive APJ demand marketing strategy covering all customer segments from SMB to enterprise, with accountability for pipeline generation and revenue impact. Key responsibilities include defining and executing post-sales marketing strategy to drive customer retention, adoption, and expansion through upsell, cross-sell, and advocacy programs. You will lead regional event strategy including third-party events and hosted roadshows, fostering community building and executive engagement across APJ.
The role requires close collaboration across functions: you will act as the primary liaison between APJ marketing, regional managers, field sales, the Global Demand Center, Product Marketing, and partner teams (CSPs, SIs, Resellers). You will partner with sales and product marketing to shape messaging and develop integrated marketing approaches that deliver growth. You will manage strategic target account marketing (ABM) approaches, analyze campaign results, optimize programs for lead quality and marketing spend effectiveness, and report market insights to leadership.
Additionally, you will build, mentor, and scale a high-performing regional marketing team while overseeing budget allocation across sub-regions and channels. The role includes championing AI transformation by operationalizing a "Human + AI" mindset, focusing on system-level process design and workflow automation to drive upskilling and efficiency.
Okta will provide visa sponsorship and a relocation package for the right candidate.
QUALIFICATIONS:
- Demonstrated experience and success in B2B APJ marketing with knowledge of the broader GTM team
- Strong leadership qualities and proven track record leading high-performing teams
- Deep understanding of demand, inbound, and account-based/target account marketing strategies
- Track record of campaign ownership with consistent success and high ROI
- Experience leveraging generative AI tools for marketing orchestration, workflow automation, and content velocity
- Identity experience a plus
- Ability to collaborate effectively with sales, product marketing, and cross-functional teams
- Highly self-motivated and organized
- Excellent writing and presentation skills
- Quantitative skills for data-driven decision-making and reporting
- Degree qualified or equivalent experience
