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Harvey is an AI platform transforming legal and professional services through frontier agentic AI, enterprise-grade infrastructure, and deep domain expertise. The company is at a critical inflection point with strong product-market fit, world-class investor backing, and rapid scaling across multiple regions.
You will lead full-stack marketing for the APAC region, owning the complete marketing strategy and execution across Australia, Singapore, Japan, and Korea. This is a regional leadership role with significant autonomy and impact.
Key responsibilities include:
- Developing and executing the APAC marketing strategy and quarterly plans, defining priority markets, segments, and audiences while allocating budget across demand generation, field marketing, brand, and content
- Carrying a regional pipeline number and building measurable programs that generate, influence, and accelerate pipeline in partnership with regional Sales and Customer Success leaders
- Leading and growing the APAC marketing team, hiring against an expanding plan and establishing regional structure, rituals, and operating cadence
- Owning the regional event and field portfolio with clear prioritization, measurement, and GTM alignment
- Adapting Harvey's global positioning and product narratives for APAC audiences, addressing regional requirements around data residency, sovereignty, regulatory expectations, and market-specific buying dynamics
- Building Harvey's brand presence in the region through media relationships, customer references, executive thought leadership, and community engagement
- Running regional demand generation campaigns, paid media, lifecycle marketing, and web localization with disciplined attribution and reporting
- Serving as the voice of the APAC market internally, bringing customer, competitive, and regulatory insights to shape product roadmap and global strategy
The role is based in Sydney with a structured hybrid arrangement: 3 days in office, 2 days remote. Harvey offers comprehensive benefits including private hospital insurance, fertility support, paid parental leave, professional development support, wellness programs, and a four-week paid sabbatical after four years.
Requirements:
- 10+ years in B2B marketing with meaningful experience leading marketing across multiple APAC markets, ideally in enterprise SaaS, AI, or professional services
- Demonstrated track record of owning a regional pipeline number with measurable pipeline and revenue impact from programs built
- Full-stack marketing capability spanning demand generation, field marketing, brand, messaging, and communications
- Experience managing and growing a distributed team across multiple APAC markets
- Nuanced understanding of how key APAC markets (Australia, Singapore, Japan, Korea) differ and ability to shape programming and sequencing accordingly
- Excellent written and verbal communication with judgment on when to use global assets versus build market-specific solutions
- Comfort operating in fast-growing environments with ambiguity, cross-functional complexity, and high ownership
- Must have valid Australian work rights; Harvey does not currently offer visa sponsorship for this role
About Harvey
Legal / Compliance / Risk; AI / Data / Infrastructure — AI platform for legal and professional services work.
