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Socure is building identity trust infrastructure for the digital economy, verifying identities in real time and stopping fraud. The company is seeking a Head of Market Strategy, Public Sector to drive growth across federal, state, local, education, and healthcare segments.
In this role, you will own the multi-year market strategy and operating plan for the public-sector business. You will decide where Socure plays, size and prioritize buying centers, and build the partnerships and go-to-market vehicles to win. This is a strategic leadership position combining market planning, business development, and value creation.
Key responsibilities include:
- Develop the multi-year Public Sector market plan across all segments (federal, state, local, education, healthcare), with target account and program portfolio recommendations.
- Build Socure's point of view on digital identity, fraud, and program integrity in the public sector; identify inflection points early.
- Create and execute the Public Sector Value Creation Plan with funded levers, owners, milestones, and KPIs over a 3-5 year horizon.
- Serve as senior business development architect: shape opportunities, identify anchor programs, and design revenue paths through direct, partner, and vehicle routes.
- Define partner and alliance strategy with system integrators, prime contractors, resellers, and technology partners; lead high-value negotiations.
- Guide contract-vehicle strategy (GSA schedules, IDIQs, BPAs, cooperative purchasing, state/local vehicles).
- Translate strategy into priority accounts, win themes, and bid/no-bid criteria for capture and proposal efforts.
- Bring government customer, competitive, and procurement insight into Product, Data Science, and Engineering roadmap decisions.
- Shape government-specific offers, packaging, pricing, and compliance positioning.
- Define KPIs and dashboards for market penetration, pipeline quality, win rates, and plan execution.
- Equip the field with market intelligence, account plans, and playbooks.
- Build additional capacity (market intelligence, capture, BD talent) as the business scales.
You will report directly to the Head of Public Sector and partner across Sales, Solutions Consulting, Customer Success, Product, Marketing, Government Affairs, Legal, and GRC.
REQUIREMENTS:
Required:
- 15+ years of experience in strategy, business development, product, or go-to-market leadership in enterprise technology, SaaS, cybersecurity, identity, fraud, risk, or data.
- Significant experience in the public sector or comparable complex, regulated market (financial services, healthcare, education, compliance-heavy industries), with ability to build public-sector expertise quickly.
- Proven record of developing market plans or growth strategies that led to measurable revenue results, including segmentation, market sizing, and account/program prioritization.
- Strong analytical and financial skills: market modeling, business cases, unit economics, scenario analysis, and ability to turn analysis into clear recommendations.
- Experience building partnerships or ecosystem strategies with system integrators, resellers, primes, or technology partners.
- Executive presence and exceptional written and verbal communication; ability to influence senior leaders without direct authority.
- Ability to work in close partnership with a business leader, translating strategy into plans, analysis, and execution.
- Comfort being hands-on in an early-stage role while building toward a team over time.
- Ability to understand complex identity, fraud, security, compliance, and data concepts and translate them into buyer outcomes.
- Bachelor's degree in Business, Economics, Public Policy, Computer Science, Engineering, or related field; MBA, MPP, or equivalent experience preferred.
Preferred:
- Understanding of how the public sector buys: appropriations, grant funding, contract vehicles (GSA, IDIQ, BPA, cooperative purchasing, state/local, group purchasing), RFP/RFI/RFQ processes.
- Familiarity with federal, state, local, education, or healthcare markets, including Medicaid, Medicare, benefits delivery, student financial aid.
- Experience developing value-creation or operating plans (venture capital, growth equity, private equity operations, consulting, corporate development).
- Experience leading product strategy, product management, or product marketing for enterprise, platform, or regulated-industry business.
- Experience shaping pricing, packaging, and go-to-market strategy in partnership with Sales.
- Experience translating customer needs and market signals into roadmap priorities and investment decisions.
- Prior market planning or industry strategy leadership at a data, risk, or analytics company.
- Familiarity with FedRAMP, StateRAMP/GovRAMP, HIPAA, NIST digital identity guidelines, program-integrity and benefits-fraud policy.
- Established relationships across public-sector organizations and integrator ecosystem.
