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Head of Lifecycle Marketing

Revolut - Barcelona, Spain - Hybrid

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Salary: PLN 16,500 - 29,100 / monthly

Revolut is a global fintech company on a mission to give people more from their money through products spanning spending, saving, investing, exchanging, and travel. With 80+ million customers and 13,000+ employees worldwide, the company is in rapid growth mode. You will lead Revolut's lifecycle marketing function, owning the platform and strategy behind all owned marketing channels—in-app messaging, email, and website communications. This is a director-level role managing the technical and strategic architecture of how Revolut communicates with customers at scale. Key responsibilities: - Own the platform infrastructure for customer communications, ensuring it is fast, reliable, and scalable - Oversee intelligent message routing systems that deliver the right message to the right customer at the right time, with built-in safeguards against over-messaging - Establish guardrails (templates, rules, quality checks) to maintain communication quality as more teams publish content - Partner with Product, Engineering, and Marketing to translate business needs into platform capabilities - Drive revenue outcomes and P&L impact from in-app marketing channels - Manage send governance, including one-off campaign approvals and operational oversight You will work in a hybrid setup with primary office locations in Barcelona, Dubai, Krakow, Lisbon, or Madrid, with remote work options available in Poland, Porto, Portugal, Silesia, Spain, and the UAE. Requirements: - 5+ years of experience in product marketing, lifecycle/CRM marketing, or marketing operations at a hyper-growth, global tech company - Deep expertise in customer lifecycle and communications: segmentation, routing/orchestration, channel management, cooldowns, and send governance - Strong platform and systems thinking; ability to own the technical architecture of marketing channels in close collaboration with engineers - Familiarity with CMS platforms, templating systems, and self-serve publishing workflows - Knowledge of LLM-based routing or decisioning models and how to govern them (volume controls, guardrails, quality control) - Commercially-driven mindset with proven track record of P&L/GP impact through marketing channels - Ability to translate messy operational problems into clear, scalable systems and hard-coded rules - Demonstrated success aligning commercial, technical, and operational priorities across cross-functional teams - Strong stakeholder management skills

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