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Head of Lifecycle Marketing

Revolut - Remote - Hybrid

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Salary: PLN 18,400 - 29,100 / monthly

Revolut is a global fintech company on a mission to give people more from their money. With 80+ million customers and 13,000+ employees worldwide, the company offers a suite of products including spending, saving, investing, exchanging, and travel services. You will lead Revolut's lifecycle marketing function, owning the platform and strategy behind all owned marketing channels: in-app messaging, email, and website communications. This is a strategic leadership role that combines marketing expertise with platform and systems thinking. Key responsibilities include: - Owning the technical and strategic architecture of the customer communications platform, ensuring it is fast, reliable, and scalable - Overseeing intelligent message routing logic that delivers the right message to the right customer at the right time - Implementing guardrails, templates, rules, and quality checks to maintain communication quality as the organization scales - Collaborating with Product, Engineering, and Marketing teams to translate business needs into platform capabilities - Managing send governance, frequency caps, and cooldown logic to prevent customer over-messaging - Reporting on revenue outcomes and P&L impact from in-app marketing channels - Governing LLM-based routing and decisioning models, including volume controls and quality assurance You will work in a fast-growing, global fintech environment where clarity, creativity, and commercial impact drive marketing strategy. The role requires balancing operational excellence with innovation, turning complex problems into scalable systems. REQUIREMENTS: - Experience in product marketing, lifecycle/CRM, or marketing operations at a hyper-growth, global tech company - Deep expertise in customer lifecycle and communications: segmentation, routing/orchestration, channel management, cooldowns, send governance - Platform and systems thinking; comfort owning the technical architecture of marketing channels in collaboration with engineers - Familiarity with CMS platforms, templating, and self-serve publishing workflows - Knowledge of LLM-based routing or decisioning models and governance (volume controls, guardrails, QC) - Commercially-driven mindset with proven impact on P&L/GP through marketing channels - Ability to translate messy operational problems into clear, hard-coded rules and scalable systems - Proven success aligning commercial, technical, and operational priorities across cross-functional teams - Strong stakeholder management skills

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