SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Kraken, one of the world's longest-standing crypto platforms founded in 2011, is seeking a Head of Growth for Margin Trading. This is a high-impact senior individual contributor role with CEO-level ownership of the margin trading business area, Kraken Pro's highest single revenue-generating product feature.
You will own the complete growth strategy for margin trading, with a focus on acquiring and activating high-net-worth individual (HNWI) traders, including winning them from competing platforms. You'll partner closely with the VIP team to shape how high-value traders are sourced, onboarded, and activated. Your responsibilities include mobilizing performance marketing, organic channels, creative design, and other internal teams to drive margin growth.
Key responsibilities:
- Build and execute strategy to acquire HNWI traders and convert them from competing platforms
- Define positioning, messaging, and offers for margin trading that resonate with sophisticated, high-volume traders
- Set growth targets and own the complete funnel from lead generation through funded account to active margin trader
- Run fast experiments across channels, programs, and incentives, scaling what works
- Lead cross-functional teams (marketing, VIP, product, leadership) without direct reports
- Bring trader insights back to Product to shape the margin roadmap
- Own funnel metrics, revenue impact, and ROI on acquisition spend
Kraken is part of Payward, a parent company that has spent 15 years building a modern, globally accessible financial infrastructure platform serving over 10 million individuals and institutions. The company offers spot trading, margin, futures, staking, and OTC services for both individual investors and institutional clients.
REQUIREMENTS:
- 4+ years in growth, product marketing, or VIP/high-value customer acquisition
- Proven track record of acquiring high-net-worth traders or players in crypto, trading, or gaming and gambling
- Experience winning customers away from competitors and converting them into long-term, high-value users
- Ability to lead cross-functional teams without formal authority and drive measurable outcomes
- Strong grasp of leveraged and margin trading, and understanding of how high-volume traders make decisions
- Data-driven approach: owns funnel metrics, revenue impact, and ROI on acquisition spend
- High agency and scrappiness: takes full ownership, moves fast, delivers without waiting for ideal conditions
- Clear communicator who builds alignment across marketing, VIP, product, and leadership
NICE TO HAVES:
- Existing network among HNW traders, market makers, or VIP communities
- Experience building VIP or whale acquisition programs from scratch
- Background in regulated financial products or iGaming with strict compliance requirements
