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Kraken, one of the world's longest-standing crypto platforms founded in 2011, is seeking a Head of Growth for Margin Trading. This is a senior individual contributor role with CEO-level ownership of the margin trading business area, Kraken Pro's highest single revenue-generating product feature.
You will own the complete growth strategy for margin trading, focusing on acquiring and activating high-net-worth individual (HNWI) traders, including converting customers from competing platforms. Key responsibilities include:
- Build and execute the acquisition strategy targeting sophisticated, high-volume traders
- Partner closely with the VIP team to shape sourcing, onboarding, and activation of high-value traders
- Mobilize performance marketing, organic channels, creative design, and cross-functional teams to drive margin growth
- Define positioning, messaging, and offers that resonate with experienced traders
- Set growth targets and own the complete funnel from lead generation through funded account to active margin trader
- Run rapid experiments across channels, programs, and incentives, scaling what works
- Bring trader insights back to Product to inform the margin trading roadmap
- Lead cross-functional teams without direct reports, driving measurable outcomes
This role operates as a senior individual contributor without direct reports, requiring strong ability to influence and align marketing, VIP, product, and leadership teams. You will have significant autonomy and ownership over a high-impact business area.
REQUIREMENTS:
- 4+ years in growth, product marketing, or VIP/high-value customer acquisition
- Proven track record acquiring high-net-worth traders or high-value players in crypto, trading, gaming, or gambling
- Demonstrated success winning customers away from competitors and converting them into long-term, high-value users
- Ability to lead cross-functional teams without formal authority and drive measurable outcomes
- Strong understanding of leveraged and margin trading, and how high-volume traders make decisions
- Data-driven mindset: owns funnel metrics, revenue impact, and ROI on acquisition spend
- High agency and scrappiness: takes full ownership, moves fast, delivers without waiting for ideal conditions
- Clear communication skills and ability to build alignment across functions
NICE TO HAVES:
- Existing network among HNW traders, market makers, or VIP communities
- Experience building VIP or whale acquisition programs from scratch
- Background in regulated financial products or iGaming with strict compliance requirements
