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Tuio, a leading Insurtech in Southern Europe, is seeking a Head of Growth & Brand to lead the entire Growth and Brand function for its B2C business in Spain. You will report to the founding team, sit on the leadership team, and own a transformative 3-year mission to multiply Tuio's growth several times over while building a sustainable, recognizable brand in a category dominated by legacy players.
Key Responsibilities:
- Set growth and brand strategy for Spain B2C with a 3-year plan and targets; report progress to the executive committee.
- Lead all acquisition channels: Paid (search, social, programmatic), SEO, and GEO (Generative Engine Optimization), ensuring Tuio appears wherever people search, including LLM-based assistants.
- Own CRM and retention strategy: lifecycle, onboarding, cross-sell, renewal, with churn and LTV as core metrics.
- Scale agentic sales: own the performance of AI chat and voice sales agents, working with AI and Product teams to improve conversion, quality, and customer experience.
- Build the agentic growth engine: define which processes become agents, how they're measured, and how the team works alongside them.
- Build the Tuio brand: positioning, narrative, visual identity, and brand campaigns that establish Tuio as the reference digital insurer in Spain; measure impact on growth.
- Run a high-velocity experimentation culture across channels, funnel, pricing, and messaging.
- Hire, lead, and develop the team; manage growth and brand budget with clear ROI discipline, monitoring CAC, ROAS, LTV, payback, and churn.
Requirements:
- Proven track record as a top performer who has led a growth team or function in a B2C digital business or similar context.
- Deep, hands-on command of performance channels (Paid, SEO, CRM) and strong point of view on GEO and LLMs' impact on discovery.
- Experience building or scaling a brand, not just running acquisition; understanding of how brand and performance feed each other.
- Highly analytical and data-driven: set clear metrics, build decision models, communicate simply to leadership.
- AI-native: use agents and automation in daily work; know how to redesign team workflows around them.
- Combine senior leadership with a builder mindset: comfortable setting strategy and getting hands-on.
- Fluent in Spanish and English.
Standout qualifications:
- Multiplied a business's growth several times over in a few years with documented results.
- Built and deployed AI agents in production for marketing, sales, or operations.
- Worked with conversational sales (chat or voice) and optimized conversion.
- Launched a challenger brand in a traditional category.
- High-growth startup or scale-up experience.
