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Revolut is seeking a Head of Enterprise Performance to lead account-based marketing (ABM) strategy and execution for Revolut Business globally. This is a strategic leadership role where you will define the vision, scope, and structure of the enterprise pipeline generation function, with accountability for delivering measurable, qualified pipeline and accelerating revenue growth through ABM campaigns, field events, and regional activations.
Key responsibilities include: developing and owning the global ABM strategy with clear goals for pipeline creation and customer expansion; leading ABM and partner-led programmes, LinkedIn campaigns, and targeted industry events; designing and optimizing integrated multi-channel campaigns to increase MQLs, SQLs, and pipeline velocity in alignment with Sales; implementing data-driven strategies for digital, paid media, ABM, email, webinars, and events to improve conversion rates and ROI without a traditional marketing automation platform; partnering with Sales leadership on ICP, lead scoring, and SLA alignment; enhancing outbound strategy including messaging and content; collaborating with Marketing and Operations on marketing automation platform roadmap and MQL/SQL scoring optimization; guiding partnerships with Brand and Creative teams on ABM content; owning demand generation KPIs; and tracking campaign performance, pipeline impact, and ROI for executive stakeholders.
Required qualifications: 7+ years of B2B demand generation experience with 4+ years of hands-on ABM campaign execution; proven success driving enterprise pipeline growth in fintech, SaaS, or ecommerce in both PLG and sales-assisted environments; solid understanding of lead lifecycle, scoring models, and funnel optimization in startup environments; expertise in marketing and sales tech stacks (Salesforce, HubSpot, Marketo, attribution platforms, intent data tools like Demandbase/6Sense, Tableau/Looker); proven track record executing multi-channel demand-gen campaigns with measurable ROI; and analytical mindset with experience building dashboards, reports, and campaign insights.
