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HOLY is Europe's fastest-growing consumer brand in the soft drink space, with over 2M loyal customers and €180M+ D2C revenue across DACH, France, UK, and Poland. The company is scaling from pure D2C to omnichannel retail, backed by top-tier consumer investors, with a team of 200+ people and ambitious plans to challenge global incumbents.
As Head of E-Commerce, you own the shop end-to-end across all markets. You report to the Director of Shop, CRM & Data/AI and lead a team of four, with scope to grow. Your responsibilities span:
**Commercial Ownership & Merchandising:** Own product range strategy, bundling, pricing, and upsell/cross-sell logic. Shape campaign commercial plans with Brand and Marketing.
**Experience & Conversion:** Define shop experience, run a rigorous testing program (10+ tests per quarter), brief design work, and roll out the HOLY design system across high-traffic pages.
**Delivery Quality, Campaigns & Platform:** Ship campaigns, features, and content on time and error-free across four markets. Own QA and go-live standards. Manage the shop roadmap with the Tech PM and external partners.
**Shop Analytics & Tracking:** Own GA4 and GTM setup, consent handling, and event QA. Build monthly shop reporting and funnel analysis yourself. Ensure tracking integrity.
**Customer Journey & Cross-Functional Alignment:** Ensure the shop delivers on upstream promises (ads, emails, creator content). Align with Marketing on top-of-funnel and Ops/CS on post-checkout experience. Maintain consistency across the full journey.
**Team Leadership:** Lead, coach, and develop your team of four. Set prioritization logic and feedback standards. Build team skills in merchandising, CRO, UX, and analytics. Make the case for specialists as impact justifies.
**AI & Automation:** Build automation to reduce manual work (translation, QA, content ops, reporting). Get the team running it independently.
Success metrics include: AOV and RPU growth, 10+ validated tests per quarter, Shop NPS 50+, design system live on 80% of traffic, critical incidents down to 5 or fewer per month, reliable go-lives, seamless cross-functional handoffs, and a shop that operates on sound judgment rather than escalations.
**Requirements:**
- 7+ years in e-commerce, including end-to-end D2C shop ownership
- Leadership experience (must-have): proven track record leading a small team, hiring, coaching, and developing people
- Analytical self-sufficiency: build your own reporting and run your own analysis
- Track record running an experimentation program at meaningful traffic scale
- Shopify Plus depth is a strong plus (theme architecture, checkout constraints, multi-store setups)
- Experience running a shop across multiple markets is a plus
- Experience owning marketplace channels (e.g., Amazon) is a real plus, as marketplaces are expected to move into this role mid-term
- Fluent English; German is a plus
- Based in Berlin or excited to relocate (team works together in-office)
