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Firstup is seeking a Head of Digital Marketing to lead the company's global digital growth strategy. This is a strategic and hands-on leadership role responsible for driving measurable pipeline, bookings, platform adoption, and customer retention through digital channels.
Key Responsibilities:
- Build and execute a clear, measurable digital demand generation strategy aligned with company priorities, including bookings growth, platform adoption, and product launch success.
- Develop and execute AEO and SEO strategies to amplify market positioning and drive inbound demand.
- Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for enterprise audiences, including planning, forecasting, budget pacing, and performance management.
- Build top-of-funnel account engagement programs (content, paid, nurture) that surface intent and engagement signals, establishing clear criteria for advancing accounts into ABM programs.
- Partner with the ABM lead to define account scoring and handoff criteria, ensuring engaged, qualified accounts flow into 1:1/1:few ABM plays.
- Own the company website as a strategic growth asset, improving positioning, buyer journeys, conversion, and experimentation.
- Lead demand generation programs supporting both new business acquisition and expansion opportunities.
- Build a content strategy supporting the full buyer journey, strengthening market position, and improving conversion at every stage.
- Establish a rigorous operating cadence around goals, investment decisions, performance insights, and optimization.
- Lead the team to develop lean and effective campaigns, partner marketing programs, and lifecycle marketing programs; optimize lead management and nurture flows; build programs targeting top accounts; and drive scalable customer digital marketing programs supporting upsell and renewal.
- Collaborate with Digital Customer Success to deliver integrated, data-informed campaigns that reinforce value, accelerate adoption, and improve retention.
- Attract, retain, and coach high-performing talent; lead with agility.
- Partner closely with Sales, Product, Customer Success, and Marketing Operations to ensure marketing drives pipeline, product engagement, and retention.
Requirements:
- Bachelor's Degree in Business Administration, Marketing, or similar field of study, or commensurate professional experience.
- 10+ years of experience in Digital Marketing, including at least 4+ years of leadership experience within B2B SaaS organizations.
- Deep expertise with modern marketing technology platforms, including Clay, Demandbase, Marketo, and Qualified.
- Proven success driving digital marketing programs, ideally with enterprise GTM models.
- "Player-coach" mindset: enjoys being in the trenches and can develop strategy and execute without layers of support.
- Resourceful operator who has run high-performing digital demand generation programs in a company focused on profitable growth.
- Comfortable driving trade-off decisions and prioritizing ruthlessly for impact and effectiveness.
- Bookings obsessed with deep expertise in digital marketing and ABM; strong fluency in marketing analytics, attribution, and marketing-sales partnership.
- Ability to thrive in a fast-paced environment and juggle multiple projects.
- Mission-driven with deep belief in Firstup's purpose and the employee experience category.
- Able to establish influence and operate as a collaborative partner with peers across Sales and Customer organizations.
- Results-oriented, relentlessly focused on pipeline, adoption, and ROI.
- Experience supporting distributed workforces and go-to-market models across North America and Europe.
