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Adyen is seeking a Head of Digital Experiences to lead the product and marketing strategy for its public web properties and self-service demo tool. This is a director-level role managing a team of four product managers and one product designer, reporting to the VP of Revenue Marketing.
Key responsibilities include:
**Product Vision & Strategy**: Own the global roadmap and strategy for adyen.com and related properties (careers, investors, status pages) and the internal demo tool. Define how these digital experiences evolve in a zero-click era, aligning product development with Adyen's commercial priorities.
**Team Leadership**: Lead and manage four product managers and one product designer. Set clear expectations, develop structured personal development plans, and foster a high-performance culture emphasizing autonomy and accountability.
**Web Performance & Demand Generation**: Transform the public website from standard content hosting into a demand-generation engine. Champion a culture of experimentation, conversion rate optimization, and A/B testing to drive pipeline and revenue impact.
**Demo Tool Adoption**: Drive internal adoption of the self-service demo tool across sales and other teams by enabling use cases and improving the user experience.
**Cross-Functional Partnerships**: Act as a strategic bridge between digital experience, creative studio, brand, product marketing, engineering, digital marketing, and demand generation teams. Define scalable ways of working across functions.
**MarTech Stack Ownership**: Maintain, scale, and optimize the digital experience technology infrastructure including CMS, translation systems, and tracking to ensure peak performance and data integrity.
Required qualifications: 10+ years in product management and/or marketing (preferably fintech), with 3+ years of team management experience. Demonstrated success managing B2B websites that drive revenue growth through customer journey optimization and conversion rate improvements. Exceptional data literacy with expertise in web analytics tools, web vitals measurement, and impact reporting. Strong stakeholder management and leadership presence with ability to navigate ambiguity and communicate complex decisions. Nice-to-have technical skills include Google Tag Manager, Google Analytics, OneTrust, and Contentful (headless CMS).
