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Adyen is a global financial technology platform providing payments, data, and financial products for enterprise customers including Meta, Uber, H&M, and Microsoft.
As Head of Customer Insights for Europe, you will lead strategic initiatives at the intersection of customer research, industry influence, and executive thought leadership. This role is responsible for elevating both Adyen's voice and merchant perspectives across the European payments ecosystem, positioning Adyen as a trusted strategic partner and industry leader.
Key Responsibilities:
1. Thought Leadership & Brand Amplification
- Develop and publish high-impact thought leadership content showcasing Adyen's domain expertise and merchant success stories
- Lead executive conference speaking strategy and serve as a key spokesperson at high-profile industry events
- Partner with Marketing, PR, and Communications to amplify Adyen's brand through media, analyst relations, and industry channels
- Drive event strategy and prioritization to maximize customer and market impact across Europe
2. Industry & Regulatory Influence
- Confidently debate and present on European payment trends, card network rules, and regulatory frameworks (PSD3, open banking, instant payments)
- Represent Adyen in key industry boards, forums, and working groups, translating complex regulatory developments into actionable insights
- Influence external stakeholders including card networks and partners by representing both Adyen and merchant perspectives
- Leverage Adyen's scale and customer base to drive meaningful ecosystem change
3. Customer Insights & Advisory
- Design, launch, and steward the Customer Advisory Board for strategic merchants across Europe
- Build and scale merchant feedback communities and executive engagement programs to capture real-time market needs
- Partner cross-functionally to integrate customer perspectives into product innovation lifecycles and commercial strategies
Requirements:
- 5+ years of deep, hands-on domain experience within payments, acquiring, or merchant fintech ecosystem
- Ability to confidently debate and present on European payment trends, card network rules, and regulatory frameworks (PSD3, open banking, instant payments)
- Proven track record as a keynote speaker, panelist, or executive moderator at industry conferences and client events (portfolio or speaking samples preferred)
- Demonstrated ability to shape product strategy, roadmaps, and business decision-making through customer insights and market feedback
- Proven track record building and scaling Customer Advisory Boards, engaging enterprise accounts, and influencing C-suite stakeholders
- Experience representing a company in industry forums and influencing external stakeholders (regulators, card networks, partners)
- Proven ability to lead strategic initiatives in a global, matrixed organization
- Strategic, entrepreneurial mindset with exceptional storytelling abilities and passion for elevating the customer voice
Adyen is office-first and values in-person collaboration; remote-only roles are not offered.
