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Salary: EUR 50,000 - 70,000 / annual
Pillar is an Italian B2B SaaS startup founded in February 2025, focused on revolutionizing the construction industry with an all-in-one platform for job site oversight and real-time profitability monitoring. The company has raised €15.2 million and is scaling rapidly with a European vision.
This is a founding, hands-on role as the first CRM hire. You will own HubSpot's complete architecture and strategy as Pillar scales from a single-product, single-market business to multi-product, multi-market operations.
Key responsibilities include:
**Platform Ownership & Architecture:** Own HubSpot's full architecture including object model, properties, pipelines, permissions, and data hygiene standards. Define and enforce data governance with naming conventions, required fields, deduplication logic, and lifecycle stage definitions. Build and maintain integrations between HubSpot and the broader tech stack (ad platforms, product/data warehouse, billing, support tools), including API-level work. Audit and re-architect existing ad-hoc implementations to eliminate technical debt.
**Acquisition:** Own tracking and attribution infrastructure including UTM governance, form tracking, CAPI/server-side integrations, and offline conversion imports. Partner with Paid and SEO/Content teams to ensure every channel's performance is measurable and trustworthy. Build lead scoring and routing logic that reflects actual business qualification and conversion patterns.
**Lifecycle & Automation:** Design and build lifecycle marketing automation including nurture flows, lifecycle stage transitions, behavioral triggers, and measurement frameworks. Own segmentation infrastructure for reliable, real-time campaign targeting. Build reporting that shows actual pipeline and retention drivers.
**Sales Enablement & RevOps:** Own CRM architecture underpinning sales operations including pipeline structure, deal automation, sequences, and playbooks. Partner closely with Sales leadership and RevOps to maintain alignment as the business scales. Build infrastructure for multi-product sales motions with product-specific pipelines and cross-sell/upsell logic.
**Scaling for Growth:** Design HubSpot architecture to support multiple products and countries without degradation, including multi-currency and multi-language support. Own the roadmap for evolving beyond native HubSpot capabilities (reverse-ETL, CDP, data warehouse) as complexity grows.
As scope expands, you will build and lead the team around you, but the initial phase is entirely hands-on individual contribution.
**Requirements:**
- Deep, hands-on HubSpot expertise with technical proficiency (APIs, webhooks, custom-coded workflows, data modeling)
- Proven experience owning CRM/marketing automation in a B2B SaaS environment
- Systems thinking: ability to assess messy, organically grown CRM implementations and architect scalable solutions
- Understanding of both marketing demand generation/nurturing and sales operations/closing
- Demonstrated experience with data quality, governance, and compliance
- Experience scaling complexity across multiple products and/or markets
- Comfort as a founding individual-contributor hire with ability to set standards for independent team execution
**Nice to Have:**
- Experience scaling a company from single-product/single-market to multi-product/multi-market
- Background in startup or high-growth environments
