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Agentio is a Series B adtech marketplace that automates creator-led advertising at scale. The platform enables brands like Uber, DoorDash, and Bombas to buy creator ads with the speed and measurement of traditional performance channels (Meta, Google), while shifting digital ad spend into creators' hands. The company has raised $56M at a $340M valuation and is backed by Forerunner, Benchmark, Craft, and AlleyCorp.
As Head of Creator Growth, you will own the supply-side growth motion that complements Agentio's existing enterprise sales efforts. Your mandate is to build a scaled, product-led acquisition engine that brings creators onto the platform and gets them earning quickly—moving from relationship-driven to systematic acquisition without sacrificing marketplace quality.
Key responsibilities:
**Acquisition & Product-Led Growth:** Partner with Product to prioritize and sequence acquisition loops that drive efficient onboarding scale. Transition the model from purely relationship-driven to systematic.
**Growth Marketing & Demand Generation:** Build paid, organic, and content programs positioning Agentio as the essential monetization partner for creators globally. Own launch campaigns as the platform expands to new geographies and products.
**Activation & Certification:** Own the self-serve creator journey from first contact to first earnings. Design gamification and scaled education to increase engagement and success, strengthening the marketplace data moat.
**Measurement & Marketplace Health:** Build full-funnel visibility from first touch through earnings and referrals with cohort-level analysis. Partner with GTM leadership on supply-demand guardrails. Unlock new monetization channels with finance and leadership.
You will report directly to the CEO and collaborate closely with the CTO, VP of Creator Strategy, marketing, and strategic finance to build this growth engine from the ground up.
**Requirements:**
- 8–15 years designing and running scaled supply-side programs (creators, gig workers, sellers, or other professionals in marketplace contexts) that grew beyond manual execution
- Proven track record building referral and incentive systems with real economic design, not flat bonuses
- GM instincts: comfortable owning a number, setting strategy to hit it, and being accountable for gaps
- Fluency at the intersection of product, data, and execution—you build, instrument, and don't just analyze or execute
- Strong command of unit economics and experimentation
- AI-native mindset and ways of working
- Deep familiarity with the creator economy and digital advertising
- Obsessive focus on marketplace health and network effects
- Ability to move fast in ambiguous environments and thrive writing the playbook
- Comfort in zero-to-one environments with true outcome ownership
The role is in-office, 5 days per week in New York.
