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Alpaca is a US-headquartered global leader in agent-first brokerage infrastructure serving hundreds of financial institutions across 40 countries. The company provides institutional-grade APIs for stocks, ETFs, options, crypto, fixed income, and 24/5 trading, supporting over 10 million brokerage accounts. Backed by $400M in funding from top-tier investors including Spark Capital, Tribe Capital, and Y Combinator, Alpaca operates a globally distributed team of 400+ members.
You will own Alpaca's market data strategy as both a platform capability and standalone revenue-generating product line. This is a strategic and execution-focused role where you define what data Alpaca sources, how it's packaged and priced, and what gets built versus bought.
Key responsibilities include: negotiating exchange licensing, redistribution rights, and entitlements as Alpaca onboards new exchanges and asset classes; assessing build-vs-buy decisions for data infrastructure; defining pricing and packaging models (real-time vs. delayed, depth-of-book tiers, historical datasets, derived analytics); owning competitive positioning against dedicated market data providers; ensuring developer experience across REST, WebSocket/SSE, and historical endpoints; and conducting partner discovery to understand table-stakes versus differentiating capabilities for neobrokers, RIAs, hedge funds, and crypto exchanges.
You'll inherit live problems: multiple exchange onboardings in flight, a pricing model needing rethinking as Alpaca expands geographically and across asset classes, partner requests for new data products, and internal teams consuming market data without dedicated product ownership. You'll work directly with vendors, global venues, sales teams, and engineering to translate market data strategy into shipped products and revenue growth.
