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Ocrolus is an AI-powered workflow and analytics platform for lenders, processing nearly one million credit applications monthly. The company partners with industry leaders like Better Mortgage, Brex, PayPal, Plaid, and SoFi to automate lending workflows with confidence.
As GTM Engineer, Growth Marketing, you'll join the Growth Marketing team reporting to the VP of Growth Marketing. This is a hybrid analyst-builder-strategist role focused on intelligence and activation rather than traditional marketing operations.
You will own the systems that identify target audiences, build prospecting lists, mine product usage data for expansion opportunities, and close the loop between campaign performance and revenue impact. Your work spans the full funnel: demand generation, customer expansion, and pipeline conversion.
Key responsibilities include:
**Segment Intelligence & Audience Development:** Mine CRM and product usage data to identify net-new segments and expansion opportunities. Build and maintain prospecting lists segmented by vertical, lifecycle stage, and behavioral signals. Map the customer base to identify low-adoption or underutilized accounts, and operationalize ICP scoring in HubSpot and Salesforce.
**Demand Generation & Pipeline Influence:** Build systems connecting marketing activity to pipeline from first touch through opportunity creation. Coordinate multi-channel campaign workflows across email, paid, and SDR outreach triggered by behavioral or firmographic signals. Own closed-loop attribution frameworks connecting ad platforms, campaign responses, and CRM data.
**Customer Expansion & Wallet Share:** Analyze product usage data (Heap, Snowflake) to identify underutilization of high-value products and build targeted expansion campaigns. Build playbooks for cross-sell and upsell motions. Partner with Customer Marketing to identify renewal risk signals and develop data models linking engagement to revenue expansion potential.
**Systems & Automation:** Build and maintain automation workflows in HubSpot and connected tools. Integrate data sources into unified views for the marketing team. Document systems for scalability and evaluate AI/automation tools to accelerate execution.
**Measurement & Reporting:** Define KPIs for each audience type and campaign motion. Build dashboards providing real-time visibility into funnel performance, audience quality, and campaign ROI. Run structured experiments with fast, defensible readouts.
