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GTM Engineer

ComplyAdvantage - London, United Kingdom - Hybrid - posted 2026-10-21

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ComplyAdvantage is hiring a founding GTM Engineer to build the pipeline-generation engine for a category leader in financial crime prevention. This is a hands-on, builder-focused role where you will own end-to-end systems that find, score, enrich, and route accounts to the business development team, and design the plays that run on top of them. You will not inherit a playbook—what you ship becomes how the company generates pipeline. You will work AI-first by default, using Claude to prototype workflows in hours rather than weeks, test plays before committing, and retire manual processes. The role spans four core areas: **Sourcing & Enrichment:** Source the market by scraping and searching public sources (company websites, registries, job boards) to find accounts and contacts that data vendors miss. Own the Clay enrichment stack, including waterfalls, data sources, cost logic, quality monitoring, and write-back to Salesforce. **Scoring:** Design and own the account scoring model that ranks the market. Set and defend weightings, validate them against real pipeline, and update the model as new signals arrive. **Pipeline Generation:** Build signal-based outbound plays that turn intent data, website signals, and ecosystem triggers into targeted campaigns. Create evergreen motions that run continuously and improve with data, not one-off list pulls. **Integration, Automation & AI:** Connect the stack across Salesforce, HubSpot, Outreach, Clay, and data sources using APIs, webhooks, and automation platforms. Ship field automations for routing, scoring, and pipeline alerts. Lead on AI use cases including research and qualification agents, rep-facing account intelligence, and new workflows with guardrails. You will embed with customer-facing teams to learn their workflows and partner with GTM Operations, Salesforce administrators, and the BI team on integrations and data architecture. **First 3 Months Success Metrics:** Clay enrichment audited and measurably improving data quality; at least one new sourcing pipeline live surfacing target accounts current vendors miss; account scoring live with documented weightings producing ranked lists the BD team actually works; two to three field automations or integrations shipped; one signal-based outbound play running end-to-end with pipeline attribution. **Requirements:** - Built pipeline-generation systems end to end (sourcing through enrichment, scoring, routing, measurement) with quantifiable results - Experience sourcing data the hard way: web scraping and search APIs (ZenRows, Serper, or custom scrapers) to build lists that don't exist off the shelf - Connects systems directly with APIs, webhooks, and automation platforms (n8n, Make, Zapier); writes SQL and enough Python or JavaScript to fill gaps - Designs scoring logic you can defend: chooses inputs and weightings, explains reasoning, validates against real outcomes - Deep, hands-on Clay expertise; shipped at least one AI or LLM workflow to production for a revenue team with guardrails - Works as a partner to business development and marketing, not a ticket queue; can hold an argument about B2B demand channels

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