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Salary: CAD 64,000 - 80,000 / annual
Procurify is a leading agentic procurement platform for mid-market organizations, backed by $50M Series C funding. As GTM Enablement Manager, you will architect systems, workflows, and intelligence that drive performance across all go-to-market teams—Sales, Customer Experience (CX), and Partnerships.
You'll design and deliver interconnected enablement systems rather than one-off trainings: scalable onboarding programs, coaching frameworks, and playbooks that compound in value. A core focus is reimagining how GTM teams manage, qualify, and convert inbound opportunities into pipeline, while elevating outbound execution, customer engagement, and partner-facing motions through automation and AI.
Key responsibilities include:
**GTM Enablement, Systems & Coaching:** Design repeatable onboarding and ramp programs for new GTM hires. Develop ongoing training, coaching, and skills development augmented by AI-driven feedback and call intelligence. Build and maintain playbooks, talk tracks, objection-handling guides, and persona briefs as living assets. Conduct call reviews, coaching sessions, and performance retros using AI conversation-intelligence tools.
**Pipeline Support & Opportunity Management:** Partner with Growth, Marketing, Customer Success, and RevOps to build automated, intelligent systems for lead routing, opportunity management, and renewal orchestration. Apply first-principles thinking to remove friction in pipeline management and renewals. Monitor pipeline health and renewal performance as a connected system, using data and automation to drive proactive intervention.
**Collaboration & Cross-System Alignment:** Partner with Marketing, RevOps, Product Marketing, Sales Leadership, CX Leadership, and Partnerships Leadership to align messaging, campaigns, and processes. Ensure consistent, automated communication of product updates and GTM initiatives. Act as the voice of GTM teams in internal planning.
Success metrics include reduced ramp time, increased inbound conversion and qualified pipeline creation, consistent adoption of enablement systems, strong cross-functional alignment, and improved pipeline contribution and customer engagement.
The role sits at the intersection of enablement and AI-enhanced platform evolution. You'll champion how AI and automation can eliminate manual work, surface insights, and help teams operate more effectively. If you see systems where others see silos and believe the best process is one you can automate away, you'll thrive here.
**Requirements:**
- 3+ years in GTM enablement, Sales/CX/Partnerships leadership, or coaching-focused go-to-market role
- Systems thinker who sees how people, processes, tools, and data connect; designs for scale
- First-principles problem solver who questions assumptions and rebuilds processes more efficiently
- Genuine enthusiasm for AI and automation with track record of using them to eliminate manual work
- Deep understanding of full-funnel GTM motions across Sales, CX, and Partnerships
- Proven ability to design and deliver effective onboarding, enablement, and coaching programs
- Strong grasp of lead management, customer engagement processes, CRM tools (Salesforce, HubSpot), and GTM analytics
- Excellent communication, facilitation, and cross-functional influence skills
- Data-driven mindset with ability to diagnose performance gaps and prioritize enablement impact
- Passion for developing talent, improving systems, and building high-performing GTM teams
- Bonus: Experience in high-growth SaaS; familiarity with Gong, Outreach, Salesloft, enablement platforms, AI/automation tools, or partner engagement tools
- For customer-facing roles: maintain up-to-date LinkedIn profile reflecting role at Procurify
