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Growth Marketing Specialist, Form Now

Formlabs - Billerica, MA, United States - In-office - posted 2026-10-01

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Salary: USD 70,000 - 145,000 / annual

Form Now is a startup within Formlabs, a 3D printing company backed by major clients including Apple, Google, Tesla, and NASA. Form Now offers on-demand 3D printing services—users upload models, choose materials, and Formlabs handles production without requiring customers to own a printer. As the sole marketer for this ~20-person business, you'll own growth end to end. You'll be responsible for identifying where Form Now should grow next by analyzing customer segments and channel performance. You'll own campaign effectiveness across email, LinkedIn, and events, setting up campaigns independently and measuring what drives results. You'll plan and execute events as a B2B customer acquisition channel, connecting Form Now's product roadmap to positioning and messaging that resonates with buyers. Your role includes pulling together campaign analysis, competitive tracking, and channel experiments into a coherent growth plan you own completely. You'll make A/B testing and fast iteration a habit, shipping, measuring, adjusting, and repeating. You'll write and manage customer-facing copy and email from acquisition sequences to lifecycle messaging. You'll use AI tools, including Claude, daily as part of your workflow to accelerate research, campaign builds, and analysis. This is a generalist role where breadth matters more than depth. The company values someone who can move fast across five channels rather than someone who has only gone deep on one. You'll work directly with leadership and be comfortable being customer-facing when needed. REQUIREMENTS: - 2–10 years of B2B marketing or growth experience (slope and grit valued over years) - Track record of taking on projects solo from concept through execution, with clear success metrics - Comfortable being customer-facing - Strong analytical skills: can build a manageable tracking system, read campaign data independently, and act on it without waiting for dashboards - Experience running or setting up events independently - Growth mindset and willingness to try new channels quickly - High energy and scrappy approach; comfortable with undefined problems and few guardrails in a startup-within-startup environment - Fluent use of AI tools in daily work, held to the same quality bar as your own work BONUS SKILLS: - B2B-specific experience - Data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.) - Copywriting and customer marketing experience - Experience building your own tools (scrapers, automations, landing pages without waiting for design)

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