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OpenAI is building the next generation of advertising for an AI-powered world. The SMB Ads Marketing team is creating a new opportunity to help small and medium-sized businesses discover and succeed with OpenAI's advertising platform.
You will own the web and organic growth strategy for SMB advertisers, building a zero-to-one growth engine. This role combines customer insight, analytical rigor, and fast execution to drive qualified discovery and conversion.
Key Responsibilities:
- Own the SMB Ads web strategy and experimentation roadmap to grow qualified discovery, signup, and advertiser activation
- Grow organic discovery through search, content, and generative engine optimization (GEO); test new ways for businesses to find and evaluate the advertising offering
- Analyze journeys, funnels, and cohorts to identify conversion barriers and prioritize high-impact improvements
- Run experiments across landing pages, messaging, navigation, personalization, offers, and conversion flows
- Improve the journey from website visit through signup, onboarding, and first campaign in partnership with Product and Ads Engineering
- Define instrumentation, test design, attribution, and reporting with Data Science and marketing systems teams
- Launch web experiences with Content, Product Marketing, Design, Engineering, and specialist agencies
- Connect landing experiences to in-product, referral, and cross-sell acquisition programs
- Use AI to accelerate research, prototyping, content, analysis, and experimentation
You will work closely with Product, Design, Ads Engineering, Content, Data Science, and Sales, operating with startup-level speed and ownership.
Requirements:
- 4–7 years of experience in growth marketing, web strategy, organic acquisition, conversion optimization, or product growth with measurable acquisition, activation, or revenue impact
- Strong analytical judgment across funnels, cohorts, customer behavior, and incremental impact
- Demonstrated ownership of web experiences and experimentation programs that improve conversion from discovery to activation
- Ability to connect SEO, content-led discovery, and GEO with customer insight and product judgment
- Track record translating business opportunities into clear roadmaps and launched experiences with cross-functional teams
- Combination of strategic thinking and hands-on growth execution; experience in scaled technology businesses, startups, or consulting followed by operating experience in startup growth
- Ability to evaluate and implement web capabilities with technical partners
- Understanding of SMB customers and experience in self-serve products, advertising, SaaS, marketplaces, fintech, commerce, or other high-volume digital businesses
Preferred Qualifications:
- Experience building web and organic growth programs for SMBs or self-serve advertising platforms
- Track record improving conversion from website discovery through signup and first campaign activation
- Experience growing qualified traffic through SEO, content, and generative engine optimization
- Hands-on experience testing landing pages, personalization, and onboarding flows
- Experience implementing web instrumentation, attribution, and experimentation tools with technical partners
- Experience using AI to accelerate research, prototyping, content development, and analysis
