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Salary: USD 163,000 - 205,000 / annual
Hex is a collaborative analytics and data science workspace that enables anyone to explore data using natural language, with or without code. The company has raised over $100M from leading investors including Sequoia and a16z, and serves thousands of customers including Ramp, Figma, Stubhub, and Anthropic.
You will be Hex's first dedicated performance marketing hire, taking full ownership of paid-attributed S1s and pipeline ARR with real budget from day one. This is an execution role with a systems-builder mandate—you'll run structured experiments as a matter of habit, stay curious about AI's impact on marketing, and be equally energized by building the machine as running it.
Key responsibilities:
- Own paid media end-to-end across Google Ads, LinkedIn Ads, Meta Ads, and emerging channels, including keyword and audience strategy, bid management, creative iteration, and budget pacing
- Manage and optimize 7-8 figure annual paid budgets with rigor around CAC, pipeline influence, and LTV by segment
- Take clear ownership of paid-attributed S1s and pipeline ARR contribution in partnership with Demand Gen
- Build automated performance marketing systems—audience pipelines, creative testing frameworks, reporting infrastructure, and bid management—integrated into Hex's internal tools and agent harnesses
- Use Hex's agentic features to build and document paid marketing use cases that drive ROI and generate solutions stories for prospects
- Run structured experiments across landing pages, audiences, creative formats, and bidding strategies; document learnings for team compounding
- Drive top-of-funnel paid acquisition to fuel the PLG motion, partnering with Growth Product, Lifecycle, and Web teams
- Partner with Brand Design on creative strategy and feedback loops
- Stay ahead of emerging channels and AI-native campaign tools
Within 12 months, success means: paid channels have clear ownership of sourced S1s and pipeline ARR with consistent reporting; an automated performance marketing system is in production; and Hex has documented, repeatable paid marketing use cases built on the agentic platform that the GTM team actively uses with prospects.
Requirements:
- 5–8 years in performance marketing with direct ownership (not oversight) of 6– and 7-figure paid budgets
- Hands-on experience running Google Ads, LinkedIn Ads, and Meta Ads—fluent in platform nuances, not just interfaces
- Background at a B2B SaaS, developer tools, or data infrastructure company preferred
- Experience building marketing automation and systems using tools like Clay, Zapier, HubSpot, and APIs
- Familiarity with both PLG and SLG funnels and how paid strategy differs across each
- Demonstrated use of AI tools (Claude, ChatGPT, Cursor, or similar) to meaningfully automate or accelerate work, with specific examples
- Familiarity with Salesforce for CRM and pipeline attribution context (nice to have)
- Comfort testing hypotheses without waiting for a brief, flagging problems proactively
- Equal energy for building infrastructure and running campaigns
- Genuine interest in using the product you're marketing
About Hex
AI / Data / Infrastructure; Data & Analytics — collaborative analytics and data science workspace.
