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Salary: USD 175,000 - 195,000 / annual
Verkada is a high-growth AI-powered physical security platform with 30,000+ customers (including 100+ Fortune 500 companies), $5.8B valuation, and $1B+ annualized bookings. The company is transforming organizational security through integrated solutions including video security, access control, air quality sensors, alarms, intercoms, and visitor management.
As Growth Marketing Manager for Organic & Conversion, you will own the website as a revenue engine and drive pipeline through organic search and lifecycle email programs. This is a high-autonomy, highly visible role with direct influence on how Verkada converts demand into revenue.
Key responsibilities:
- Own organic and AI-search pipeline strategy; build SEO and AEO strategy in partnership with content, web, and engineering teams
- Drive conversion rate optimization across verkada.com (organic, paid, webinar, and event pages) through disciplined experimentation
- Rethink form experiences and conversion paths to remove friction from first visit to booked meeting
- Own warm email performance across nurture, webinar follow-up, event follow-up, and re-engagement programs, measuring success in meetings and pipeline
- Define conversion events that matter and ensure clean tracking across systems
- Collaborate cross-functionally with data science, marketing operations, web and design, product marketing, MDRs, and sales to drive continuous improvement
You'll work with a high-performing team with backgrounds in investment banking, consulting, marketing, and high-growth startups. The role requires on-site presence at HQ in San Mateo, CA, 5 days per week with flexible hours.
Requirements:
- 5+ years of experience in growth marketing, lifecycle marketing, growth product, business operations, or equivalent startup role
- Consumer or prosumer growth experience highly preferred
- Track record of owning a metric and moving it, with evidence of fast promotions or expanding scope
- Strong experimentation judgment; hands-on experience running A/B tests
- Working understanding of SEO and AEO; genuine curiosity about AI search direction (deep specialist expertise not required)
- Proficiency in data analysis and web analytics (GA4, Google Tag Manager); SQL and Excel knowledge preferred
- Builder's mindset with high ownership, bias to action, and comfort with hard problems
- Must be independently authorized to work in the U.S.; visa sponsorship not available
