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Parspec is an AI-native platform transforming the construction materials supply chain. The company powers how construction products are discovered, bought, and sold, serving over 300 MEP distributors and rep agencies. Founded in 2021 and headquartered in San Mateo, Parspec has raised $31 million from deep-tech and construction-technology investors.
As Growth Marketing Manager, you will own the pipeline growth engine, designing and running experiments that convert construction industry buyers into qualified pipeline. You will work closely with the Head of Marketing, Sales, and Content Marketing Manager, with full ownership from first touch to sales handoff.
Key responsibilities include:
**Growth Experimentation & Paid Acquisition:** Build, launch, and optimize paid channels (LinkedIn, Google) through continuous testing of audiences, creative, and offers. Run experiments with clear hypotheses and success metrics, killing what fails fast and scaling what converts. Build and maintain campaign dashboards tracking CPL, conversion, and pipeline contribution.
**Lifecycle & Funnel Infrastructure:** Own HubSpot as the system of record for growth, including lead scoring, routing, lifecycle stages, nurture sequences, campaign attribution, and data hygiene. Design the full journey from anonymous visitor to sales-ready opportunity and instrument every stage.
**Account-Based Growth:** Design and launch ABM programs for key enterprise segments, sequencing touchpoints against specific buying committees. Partner directly with Sales on lead quality feedback loops and high-intent prospect prioritization.
**Event-Driven Demand:** Build target account lists for industry events and drive pre-show outreach with Sales. Own post-event lead follow-through to qualified opportunity.
This is a hands-on role at a Series A company where you will build everything yourself, measure everything you build, and double down on what works.
**Requirements:**
- 3-5+ years of B2B SaaS growth or demand generation experience, specifically within early-stage (Series A/B) AI, enterprise software, construction tech, or similar environments
- Proven track record personally running campaigns that produced pipeline; ability to speak precisely to spend, CPL, MQL-to-SQL conversion, and pipeline generated
- Expert-level hands-on operator who builds campaigns on LinkedIn, Google Ads, and HubSpot without needing agency or large team support
- Hands-on HubSpot expertise: personally built lead scoring models, routing workflows, nurture sequences, and reporting dashboards
- Working understanding of B2B buying committees and how to sequence touchpoints against different personas
- Experience running event-driven demand programs: target account lists, pre-show outreach, post-event follow-up to pipeline
- Direct experience collaborating with Sales and leadership on strategy and lead handoffs
- Bias toward shipping, moving fast, testing constantly, and closing the loop on results
**Preferred Qualifications:**
- AI-native proficiency with track record of using AI tools to speed up work without dropping quality
