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Salary: USD 140,000 - 170,000 / annual
Owner is an AI-native platform helping local business owners (starting with restaurants) succeed by consolidating tools for websites, online ordering, CRM, POS, and more. The company has generated tens of millions in revenue since 2020, processed over a billion dollars in online orders, and serves over 20,000 restaurant owners. The team includes talent from Shopify, HubSpot, DoorDash, ServiceTitan, and Stripe.
As Growth Marketing Manager, you will own and scale paid social acquisition on Meta and TikTok, driving efficient customer acquisition and revenue growth. You'll set strategy, lead execution, and optimize campaigns while managing large media budgets. Your responsibilities include:
- Owning full-funnel performance beyond top-of-funnel metrics, using lead quality, pipeline conversion, CAC, and revenue outcomes to guide strategy
- Managing paid social budget allocation across channels, campaigns, and products with rigorous monitoring processes
- Building and executing a structured experimentation roadmap across audiences, creative, bidding strategies, and landing pages
- Leading creative strategy and testing in partnership with the Creative team
- Identifying new growth opportunities through platform trends and emerging ad formats
- Collaborating cross-functionally with Analytics, Marketing Operations, Creative, Engineering, and Sales teams
- Implementing AI-powered workflows to accelerate creative testing and campaign management
- Building scalable, automated performance reporting with actionable insights
In your first 30 days, you're expected to drive approximately 10% ROI improvement across Meta and TikTok and develop five or more new concepts based on creative testing.
You'll work with Senior Growth Marketing Managers, Creative Strategists, and external creative agencies. The role is fully remote, open to candidates in the US or Canada.
REQUIREMENTS:
- 5+ years of hands-on experience managing $MM budgets and optimizing Meta and TikTok campaigns (campaign structure, bidding, audience targeting, creative testing, CRO)
- Track record of maintaining efficiency while scaling paid social spend and acquisition
- Comfort in fast-moving, high-ownership, ambiguous environments
- Strong creative instincts and ability to translate customer insights and performance data into effective paid social creative
- Systems mindset with experience building scalable processes
- Excellent communication skills: turning data into actionable insights, engaging stakeholders, influencing decisions
- Experience using AI to improve marketing workflows (performance analysis, reporting, campaign optimization)
