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Salary: USD 80,000 - 120,000 / annual
OneImaging is transforming radiology access by connecting patients with a vetted network of 5,000+ providers across 48 states, reducing imaging costs by 60-80% while eliminating surprise bills. The company serves employers and payers seeking immediate ROI on medical imaging spend.
You will lead the Engagement and Marketing Operations function, owning the strategy and execution of campaigns that drive utilization of OneImaging's services among eligible members. This is a pivotal role that bridges marketing, product, customer success, and member services to create a seamless member experience.
Key responsibilities:
- Build and scale a high-performance engagement marketing operation, managing the full member journey from initial outreach through exam completion
- Design and execute data-driven, multi-channel campaigns leveraging automation tools (Braze) and marketing operations infrastructure
- Integrate healthcare data sources—eligibility files, prior authorization feeds, claims data—to identify and target high-impact member segments
- Partner with product/engineering to develop robust marketing technology infrastructure and integrations
- Collaborate closely with customer success and member services teams to align priorities and ensure execution excellence
- Continuously test, iterate, and optimize creative strategies based on performance data
- Stay current with industry trends and bring best practices to the organization
You bring 2+ years of marketing experience with a focus on engagement and utilization in B2C or B2B2C environments. You have a proven track record building and scaling marketing operations, including hands-on experience with marketing technology stacks. You combine strong analytical capabilities with creative problem-solving, using data to drive decisions and optimize campaigns. Leadership and team-building skills are essential. Background in digital health or healthcare is highly preferred.
Base salary: $80,000–$120,000, plus equity and competitive benefits.
